The new sponsor of the Brazilian Free Fire League (LBFF) will be Casas Bahia, one of the most important retailers in Brazil. The brand will be present throughout the 2022 LBFF season, as well as the Free Fire World Series (FFWS), with its first edition in May. The sponsorship will be officially announced this Saturday (16) during the LBFF 7 Finals.
In the negotiations, 3C Gaming acted as a strategic partner and brought the brand closer to one of the most popular mobile games in the world. Through the partnership, the company will participate in all LBFF broadcasts and communications, as well as promote in-game activities.
According to the Game Brasil 2021 Survey (PGB 2021), the Brazilian Free Fire League (LBFF) is the most popular esports competition in Brazil. The official Garena Tournament is the leader in the category of the most viewed tournaments, personal or digital, for 35% of respondents.
Until March 26 and 27, RedeTV is broadcasting the championship! recorded a cumulative reach of over 14 million viewers since their debut on February 5. Casas Bahia joins the strong championship sponsorship team supported by Banco Santander since LBFF 4, which took place in the first quarter of 2021.
The next leg of the Brazilian Free Fire League will start in the second half of the year, after the World Championship in May. Follow LBFF live on the official Esports Twitter and Instagram channel, Facebook, TikTok and YouTube profiles and follow the official #LBFF hashtag.
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Source : Married Games
