KRAFTON, INC. revealed its plans for 2024, which will focus on four separate segments: launching new games, improving publishing services, and expanding the brand. PUBG and integration of artificial intelligence technologies into the development process. This multifaceted planning from KRAFTON symbolizes the vision of a year of innovation and growth in the gaming sector.
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Launch of new games
Following the success of the premieres shown at the last G-STAR exhibition held in South Korea, KRAFTON announced that Dark and dark mobile This inZOI scheduled for release in 2024. They are additions to more than 20 games currently in active development, including the next game in the series. Subnautica, Project Black Budget This Dinkum Mobile. KRAFTON strives to release new and exciting games every year and will have plenty to share in the coming months in this exciting year of 2024.
Improved publishing capabilities
To support this strong portfolio of new games, KRAFTON will expand the scope of its publishing activities to be fully involved in every stage of the creative process, from creation to commercialization. To facilitate all this, the company is reorganizing its existing resources to make its publishing divisions more flexible and responsive. The goal of this strategic change is to create a more dynamic environment at KRAFTON to bring new intellectual property to market quickly.
PUBG brand expansion and presence in India
KRAFTON also aims to expand PUBG: BATTLEGROUND brand support for long-term growth. Licensing Strategies Can Help Increase Attractiveness PUBG: BATTLEGROUND as a dynamic and constantly evolving platform that continues to be one of the biggest competitors in its genre. battle royale seven years after its release.
This work will be driven by a comprehensive brand strategy that expands the product line PUBG and increased development efforts supported by internal and external studios. KRAFTON also plans to strengthen its presence in India in 2024, aiming to dominate the market with MOBILE BATTLEFIELDS INDIA (BGMI) and expand publishing and esports activities in the region.
Innovation in game development using AI
Finally, KRAFTON places great emphasis on inclusion deep learning in game development processes. Recognized as a transformative force in the gaming industry, this technology is expected to revolutionize production efficiency and drive the development of innovative, user-centric experiences. Thanks to KRAFTON’s experience in high-level artificial intelligence research and development, integration with deep learning is ready to significantly expand the company’s technological capabilities and influence the market.
About the company CRAFTON
KRAFTON, INC. is a group of independent game development studios dedicated to creating innovative and exciting games around the world. The company currently has PUBG Studio, Unknown Worlds, Striking Distance Studios, Bluehole Studio, RisingWings and Dreamotion, each with their own expertise. He is responsible for several entertainment projects including PUBG: BATTLEGROUNDS, NEW STATE MOBILE, Moonbreaker, ELYON and TERA. With its focus on technology, KRAFTON aims to expand its business scope to include multimedia entertainment and deep learning in addition to gaming. CRAFTON will discuss each of these initiatives throughout the year. Visit the company’s official website for the latest information and more details.
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Source : Married Games
