NISSIN FOODS DO BRAZIL has just announced its collaboration with Genshin Impact from HoyoVerse (official site), the critically acclaimed open-world adventure RPG, at the 14th edition of the Brasil Game Show, BGS, an annual gaming fair taking place from October 11 to 15. in Sao Paulo. With the Cup Noodles® brand, the company will bring practicality and taste to visitors throughout each day of the event, using activations that immerse them in the universe of games.
To delight visitors and fans, NISSIN presents stand exclusive, featuring elements of Genshin Impact, as well as several challenges and games that guarantee special gifts. Having aroused the public’s curiosity and invited participation, the initial task is to identify the ingredients that go into the cup noodle recipe.
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After solving the mystery, players They choose a map to begin a hunt that leads to other amazing stages, such as mini-games inspired by the cube puzzles from Genshin Impact.
In addition to the interactive dynamics at the booth, travelers will have access to a store stocking all of the Cup Noodles® line of products for a more complete and delicious experience. There they will be able to control the work cosplayers Genshin Impact, as well as those who purchase a combination of four products, will receive a discount on the total price and present special to take home.
“This action is the perfect combination of Cup Noodles®, BGS23 and Genshin Impact. A moment of great fun where the public can identify and recognize that the brands present, such as Nissin, want to be ever closer to gamers and what they like the most,” says Liya Fukuda, Brand Manager of NISSIN FOODS DO BRASIL.
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To lift the mood, Genshin Impact fans came together and produced a film announcing the collaboration, which transports the viewer into the game’s universe, providing an unprecedented virtual experience.
The theme of the fan-made film is to showcase this partnership, which will bring four beloved characters from the game into Cupverso, where they can enjoy the practicality of the product and realize the delicious power of incorporating it into their daily lives. The film was released on September 29 on major digital platforms such as YouTube, Instagram, TikTok and Facebook, supported by Nissin on social media.
“Genshin Impact is one of the largest and most famous role-playing games, with a huge fan base and cosplayers for every iconic character. We’ve combined the strengths of Genshin and the fun communication of Cup Noodles to create a unique gaming experience by hosting cosplayers as the main characters,” comments Kojiro Tanoue, executive creative director of Dentsu Creative.
NISSIN FOODS DO BRAZIL
It is a company of the NISSIN FOODS group and has established itself as a leader in the instant noodles segment in the country. The company currently produces 60 products for direct consumers in Brazil and 18 products for export. With factories in Ibiuna (São Paulo) and Gloria do Goita (Pernambuco), the company always invests in excellence to meet the needs of its consumers and continuously improve its products and services.
About Genshin Impact
Genshin Impact is a free-to-play, open-world adventure RPG that takes players into the visually stunning world of Teyvat. The player takes on the role of the mysterious “Traveler” who embarks on a journey to discover the fate of his lost loved one. Starting with version 4.0, the fifth of the seven nations, Fontaine, will be open for exploration. Players can explore each nation with a unique culture and vast landscapes, meet a diverse cast of characters, master the art of elemental combat, and uncover the secrets of Teyvat. With cross-progression and multiplayer features, players can now continue their adventures on PlayStation®5, PlayStation®4, PC, Android and iOS alone or with friends.
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Source : Married Games