Leap Up: Realme wants to be the first choice for consumers worldwide

Realme (official website), the fastest growing smartphone brand in the world, just held a “Leap Up” meeting to celebrate the brand’s 5th anniversary.

This event has become a platform to take stock of achievements over the past five years of history and launch the “Leap Forward Plan”, a growth plan for the coming years.

Since 2018, despite starting out in an extremely competitive global market, Realme has quickly become a well-known and admired brand.

The 5th Anniversary Celebration allowed us to detail how this incredible success was achieved thanks to Realme’s unique passion and relentless pursuit of new challenges.

The company has unveiled a mission to achieve an even more ambitious goal of becoming the number one choice for consumers by democratizing access to advanced technology worldwide.

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From an unknown name to an admired brand, Realme has become the only new brand to enter the top 10 in less than a decade.

By 2018, the “startup fever” in the smartphone industry was already gradually cooling down. Although the sector’s growth rate has slowed down, high-end smartphones have already become a trend, with only a few brands being named “Global Giants” in independent surveys measuring sales in the sector.

At that time, there were 701 smartphone brands in the world (seven hundred and one to be exact), and all of them competed fiercely for consumer market share. It was in such conditions that Realme was born, quickly realizing the main pain point faced by consumers: the design of all models was traditional and did not represent anything new. At the same time, devices contrary to this trend were extremely expensive.

This is the main reason why the company decided to create smartphones with exceptional performance and innovative design. The devices met the expectations of the public and received recognition from the media and users. Immediately after, Realme set its first sales record with 2 million units sold during India’s largest e-commerce festival, Diwali. It also quickly spread from India to other emerging markets such as South East Asia.

Overseas markets were saturated with industry giants and had different channel structures. In light of this, the company realized that it was extremely difficult to get things done locally. With a highly competent and hard-working team, and an operating model with “lean structure, direct retail channels and e-commerce priority”, the company quickly gained recognition for its brand. Time has shown that the most important thing is to take the first step. Less than a year after its inception, Realme has successfully established itself in 10 markets: India, Indonesia, Vietnam, Malaysia, Philippines, Thailand, Egypt and Pakistan.

Ambition “Don’t be afraid to jump”: whoever you are, you still have a chance to change the world.

In 2019, Realme officially established itself in the Chinese market with the release of the X Master Edition, which was created in collaboration with renowned industrial designer Naoto Fukasawa. The creative textures created a buzz in a market full of simple designs, resulting in the series becoming a huge hit with consumers. The joint work of great artists and a young brand has largely contributed to the success of new ideas and styles.

Since then, Realme has released more products, attracting more and more fans from all over the world and helping the brand to grow rapidly. In 2019, Realme was ranked as the fastest growing smartphone brand in the world with a growth rate of up to 808%. In the third quarter of 2020, it became the fastest global smartphone brand to reach 50 million units sold, according to consulting firm Counterpoint. It broke another record in 2021 as the fastest-selling smartphone brand with sales of 100 million units, according to consulting firm Strategy Analytics. According to Counterpoint, it took just 37 months for the brand to enter the top 5 in 30 global markets and thus become the world’s No. 6 for the first time. So the company took the leap to become the youngest mainstream smartphone brand in the world, proving that whoever you are, you have a chance to change the world.

Stronger than ever: the first choice for users around the world

Having overcome major challenges, including COVID-19 and falling demand for new smartphones, the company has remained true to its “Dare to take the leap” ethos and has focused on improving its products.

Last year, the company announced that it had reached its second phase of growth as a start-up. Despite this, the company understood that it was very confident in the position gained in the global market thanks to recorded record sales, but this was not enough. The company realized that it released products too early and that it needed to increase its concentration and discipline.

A team around the world has set itself the task of simplifying the offering of products, and by consolidating the global product line, decided to bring the Number series products back to the Chinese market. These decisions were not easy to make. But because the company was determined to produce only innovative products, it was not afraid to start all over again.

Having set its new direction, Realme started to apply a new philosophy: “No jump, no launch”, that is, if it does not want to launch an innovative product with cutting-edge technology and inspiring design, it is better not to launch it. any product in general. Then Realme GT3 debuted, the world’s first smartphone with 240W ultra-fast charging technology, which has never been seen in the mobile technology market.

Realme 11 Pro+ 5G has also made a breakthrough in scaling design and performance. The device’s 200MP sensor supports 4x zoom without loss of resolution, providing the widest shooting experience in its price range. The product debuted in Brazil on August 1, 2023 and is a hit with Brazilian consumers.

After reaching Year 5 and facing a challenging situation, Realme launched the “Leap Forward Plan” and 4 initiatives to support the goal of becoming the first choice of consumers worldwide:

• Stay committed to the “No Jump, No Launch” strategy, so that every Realme product launch is a true breakthrough with at least one industry-leading feature;
• Invest in technological innovation, focusing on innovation in critical areas such as performance, photography and design, which users find most important as they increasingly demand products with excellent cost-benefit ratios;
• Focus on innovating mid-range and mid-range products while strengthening the competitiveness of the high-end segment;
• Invest in new markets over the next five years to reach a total of 100 markets, on a mission to provide innovative products and democratize youth access to technology around the world.

In the next 5 years, Realme is ready and determined to meet new challenges and continue to create innovative products for consumers and fans, working to become the brand that understands the situation best and will be the first choice of users around the world.

about realm

Realme is an emerging global consumer technology company that is reshaping the smartphone and AIoT market by offering cutting-edge technology at affordable prices. The brand offers a wide range of mobile phones and devices for everyday use with premium features, quality and trendy designs for young consumers at affordable prices.

Founded by Sky Lee in 2018 and guided by the spirit of “Dare to Take the Leap,” Realme has become one of the top 5 smartphone players in just three years of existence in 30 global markets out of 61 markets in which it operates worldwide, including China and Southeast Asia, South Asia, Europe, the Middle East, Latin America and Africa, with a base of more than 140 million users. For more information about the brand, visit the official website.

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