Konami announces renewed partnership with Barcelona. This is a continuation of the collaboration that started in the 2016-17 season, when KONAMI was confirmed as the official football video game partner of the Catalan club.
Strong partnership
During the seven years of partnership, Barcelona has achieved excellent results, including 3 Spanish league titles and 5 domestic cups.
As a result of this update, KONAMI will retain many rights with FC Barcelona, including player access, media opportunities and participation in events.
Naoki Morita, The European President of Konami Digital Entertainment BV commented:
“We are very pleased to announce the renewal of such a successful partnership. FC Barcelona is a true giant of world football and we are proud to be part of the e-football series now and for many years to come. Ensuring a long-term future that will include many commercial, branding, esports rights and activations is fantastic for KONAMI and the eFootball series as our product continues to evolve to provide the best possible experience.“.
Julie Guiu, Vice President of FC Barcelona Marketinghe added:
“We are very pleased to be able to renew our agreement with KONAMI, a company that has always demonstrated its commitment to Barcelona over the years. KONAMI is a benchmark in the gaming industry and will help us create new opportunities to interact with a younger audience and continue to explore the possibilities of the digital entertainment world, a key sector for expanding our brand in the coming years.“.
Celebrate the deal with FC Barcelona’s in-game campaign
On the occasion of the renewal of one of the main eFootball™ partnerships, users and fans will be able to improve their dream teams by introducing three FC Barcelona legends: Rivaldo, Patrick Kluivert and Javier Saviola. These three epic cards will be available in the game from August 10 to 17.
Source: Tutto Mercato Web
