The Brazilian PC market ended 2021 with a 37% growth compared to 2020. During the year, 8.7 million machines were sold, including 7 million laptops and 1.7 million desktops, up 40% and 25%, respectively, compared to 2020. the data is part of the study IDC Brazil PCs Tracker 2021hosted by IDC Brasil, a leader in market analysis, consulting services and conferences in information technology and telecommunications (ICT). The study also points to a turnover in the sector of 36.7 billion rand, up 61% from the previous year.
The positive performance for 2021 was partly the result of strong growth in the corporate segment, which accounted for the acquisition of 3.6 million vehicles, up 78% from 2020.
“Negotiations in the education sector, for example with PRODESP and municipal and state secretariats across the country, have greatly contributed to this increase in B2B. The number of devices delivered to students and teachers for educational purposes reached 1 million last year, driven primarily by public procurement and, to a lesser extent, private institutions.”, explains Daniel Voltarelli, market analyst at IDC Brasil.
Despite the excellent results in the corporate segment, the largest volume of sales still came from retail, where 5.1 million vehicles were sold, which is 17% more than in 2020.”Just as there was strong growth in the B2B sector, there was also a significant expansion in the B2C segment, mainly to meet the needs of work and return to study.“, analyzes Voltarelli.
Computer prices also rose in 2021, reaching 18% more than in 2020. While desktops cost an average of Rs 3,400 (up 15% from the previous year), laptops cost an average of Rs 4,371 (an increase of 18%).
“The need to upgrade computers for work and/or school meant a significant increase in sales, even at high prices. This expansion trend should not change in the short term due to challenging macro conditions and the strong pressure on logistics costs that we have seen in recent months.”, explains an analyst at IDC Brasil.
In absolute terms, the fourth quarter was the year’s highest sales period, reaching 2.5 million units. In terms of growth, the peak came in the second quarter, when the PC market grew by 60% compared to the same quarter in 2020.
Brazilian PC market in Q4 2021
According to the study, from October to December 2021. IDC Brazil PCs Tracker Q4/2021, 2.5 million vehicles were sold, up 26% over the same period last year and up 10% over the third quarter of 2021. Of this total, 2 million laptops and 500,000 desktops, up 25% and 27%, respectively, from Q4 2020. Compared to the same period, total revenue increased by 54% to R11.4 billion, while prices rose by 22%, with an average check for a laptop of R4,700 (a 23% increase) and a desktop of R4,700. 3800 rand (by 17%). increase).
Brazil IDC forecasts for 2022
Overall, IDC predicts growth should be around 2.4% in 2022 compared to 2021. However, this result should be different for the consumer and corporate segments. Retail sales are expected to decline by 2.7% due to higher device prices, inflation that will affect consumer purchasing power, and a reduction in the most urgent demand for computers to support work and study.
In the corporate segment, continuous growth is expected, reaching 9.7%. Reasons for the increase include a clear understanding of progress in educational projects and a stronger recovery in the SME segment.
About IDC – International Data Corporation (IDC) is a leader in market analysis, consulting services and events for the information technology, telecommunications and consumer technology markets. With more than 1,100 analysts worldwide, IDC provides global, regional and local information on technology and industry trends and opportunities in 110 countries.
IDC’s insights and expertise help IT professionals, executives, and the investment community make informed technology decisions and achieve key business goals. Founded in 1964, IDC is a subsidiary of IDG, the world’s leading technology, research and events company.
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Source : Married Games
