UEFA is proud to announce that Game console became the Official Partner of UEFA Women’s Football from the current season until 2025.
Expanding on its partnership that began in 1997 with the UEFA Champions League, the three-season deal means PlayStation will sponsor UEFA Women’s Champions League, UEFA Women’s EURO 2025the European Under-19 and Under-17 Championships, Women’s Futsal EURO and the UEFA Together #WePlayStrong initiative, which aims to get more girls and women to play football.
Guy Laurent EpsteinUEFA marketing director, said:We are delighted to welcome longtime partner PlayStation as the new sponsor of UEFA Women’s Football. This is an important moment for sport and for UEFA as we continue to work to develop and grow women’s football across Europe and beyond, building on the historic UEFA EURO 2022 and last summer’s UEFA Women’s Champions League. With PlayStation’s incredible reach and engagement with fans around the world, we believe this partnership will help us reach new audiences and inspire the next generation of gamers.”.
Andrea Perez, Senior Vice President Brandsproduct and service marketing specialist for Sony Interactive Entertainment, said:Women’s football has changed the world of sports and captivated millions of people around the world. We are thrilled to partner with UEFA to further elevate women’s football and explore new intersections between football and gaming culture through this exciting expansion of our 25 year partnership. As the PlayStation brand seeks to reinvent the future of gaming, I’m honored to be a part of this exciting moment in football, led by groundbreaking athletes who inspire a new generation of fans.“.
The PlayStation brand debuts in tonight’s UEFA Women’s Champions League quarter-final first leg: Bayern v Arsenal and Roma v Barcelona, followed by Olympique Lyon v Chelsea and Paris Saint-Germain – ” Wolfsburg. Wednesday.
The partnership will provide PlayStation with additional branding opportunities, as well as digital and local fan activations.
PlayStation becomes the tenth UEFA Women’s Football Partner alongside adidas, EA Sports, Euronics, Grifols, Heineken, Hublot, Just Eat Takeaway, PepsiCo and Visa.
Source: Tutto Mercato Web
