In the bohemian heart of Sao Paulo, between pubs, restaurants and concert halls, Heineken 0.0 partnered with Le Pub, 3C Gaming and Red Door Agency to build an unprecedented structure to show that games and bars have more in common than you might think. From March 31 to April 23, always from Friday to Sunday, the brand’s Heineken 0.0 Icebox bar is open: a space open to the adult public, inspired by the game VALORANT, from riot game.
You may also like:
Minecraft: all about one of the most famous games in the world
ALL commands for Minecraft and how to run them
Learn how to download and install Minecraft on your PC, MAC and mobile.
REQUIRED mods for all Minecraft players
Maono DM30: the perfect choice for podcasters and streamers
5 best microphones for podcasts, gamers, streaming and Youtube up to 400 reais
This initiative is the result of another partnership between the companies: Heineken 0.0 is the new sponsor of VCT Americas, the Liga Americas VALORANT Champions Tour (VCT), one of VALORANT Esports Regional Championships. According to the agreement, the brand will be present in the broadcasts of the games in Portuguese, English and Spanish. Athletes and fans can look forward to a variety of activities as a result of this partnership, which will be broadcast exclusively in Brazil.
Activation is part of the 360° Not All Rounds campaign, designed with the primary goal of contributing to breaking down the stereotype surrounding online gaming as a social activity.
The structure of the bar, similar to the containers from the Icebox map, one of the most famous in VALORANT, occupies a three-story space on Rua Aspicuelta, a busy place in Vila Madalena, and can accommodate about 250 people a day. , on a rotational basis. Upon entering, the visitor is confronted with a scenario that mimics a frozen port, made up of various elements that reference the VALORANT map, such as graffiti and agent sprays and even boxes of radianite, in addition to large screens broadcasting clips from the game. . Immediately after passing lobby, they get access to the main communication area: the bar. The scenario is shaped by a portico with a simulated time rift that is part of the story of the map, as well as elements that create the perfect environment for people to sit and interact.
On the second floor is a 5×5 arena inspired by the official VCT arenas. In the vicinity, a living space inspired by the Icebox kitchen, where visitors can follow the progress of matches, scores and rankings. The environment also has a live performance studio, which will be performed by detachment influential people and streamers.
On the rooftop, in a space with a privileged view, there is a DJ-run track and an immersive bar that takes customers straight to the map-inspired area, which will also serve as a meeting place for cosplays.
The public may have access by reservation through the website Bar fridge Heineken 0.0. The menu of pizzas, sandwiches and desserts includes vegan and vegetarian options. Draft beer and Long neck Heineken®, Heineken 0.0, as well as soft drinks and water. To further enliven the experience, the place will receive arrangement local DJs.
The campaign is part of the campaign “Not all cartridges are available”, the brand’s first campaign aimed at games all over the world, being made in Brazil. “Many people still think that virtual games are not moments of socialization. We want to break this stereotype and show that everything is quite the opposite. friendship starts at gamesyes, and our Heineken 0.0 Icebox Bar arrives as a special invitation from Heineken 0.0, so that the meetings between people who are already real during the matches go beyond the barrier of screens and also take place in the physical space,” comments Igor de Castro Oliveira. , senior manager marketing brand Heineken® 0.0 in Brazil.
VCT Americas will officially debut the season at the Riot Games Arena in Los Angeles on April 1, bringing together the top 10 teams from North America, Latin America and Brazil for the first time. The eight weeks of the regular season will be followed by intense playoffs, which will determine the top three teams that will take part in the Masters Tokyo tournament, and later this year they will try to consolidate their qualification for the Champions tournament. Teams that fail will have one last chance to become champions by entering the Last Chance Qualifier Americas. VCT Americas will be streamed on the official Valorant Esports Brazil channels on Twitch and Youtube.
“Riot Games aims to provide its fans with a unique experience both in and out of the game. And we see that the community recognizes and believes in the value of these experiences as powerful vehicles that reflect the identity and history of games, as well as the feelings of those who play them. The partnership with Heineken is a good example of this. With the support of VCT Americas and the various experiences associated with it, we are on a journey together to bring the community together even more,” said Diego Martinez, Riot Games General Manager.
Heineken 0.0 and games
Debut of Heineken® 0.0 in the world games took place in 2021 in Brazil at the tournament in a game Formula One, Player 0.0, multi-stage Online and an individual grand final in the paddock at the Interlagos circuit during the Formula 1 Heineken® Grande Prêmio de São Paulo. In 2022, the brand has solidified its pioneering spirit in the universe. a gamer with the new edition of the tournament. The final also took place directly from the racetrack, this time at Heineken Village, hours before the 2022 Formula 1 Heineken Grand Prix São Paulo. Together with driver Tony Kanaan, Player 0.0 2021 winner Victor Musedola won the 2022 Guest category .
Also in 2022, Heineken® 0.0 announced the sponsorship of one of the most popular leagues in the country, the Campeonato Brasileiro de League Of Legends (CBLOL), and the Ignis Cup, The First Flame, the first all-female circuit. including MOBA Riot Games in Brazil. The list of partnerships signed by the company has expanded, this time with Alexander Borba, aka Gaules, making Heineken 0.0 the Tribe’s official beer.
Talk to us in the comments and let us know if you liked this news and take the opportunity to read more news such as our list of the best 55 inch TVs you can buy right now on our website.
Source : Married Games
