Sony took steps to make limited by the effect of the cellWhich was imposed on imports from China. One of the most significant measures is Moving part of the PlayStation 5 console Designed for the American market outside China. This was confirmed by the financial director of Lin Tao when talking with investors. According to her, the Japanese company is interested diversify the chain of suppliers and reduce dependence on one country of productionField
The production of consoles for the United States has already been moved, but accessories are still completing. This process should end by the end of September, that is, in the middle of the financial year.
However, these measures are not a guarantee that PS5 prices will be preservedThe Lin Tao field noted that the pricing policy will depend on a number of factors – on the profit of the company to the sale of equipment and games to the market reaction to any price increase. Therefore, Sony plans to go flexibly and adapt to the development of the economy and demand.
PlayStation 5, which entered the market in 2020, has already experienced two official increase in prices. In August 2022, the price of both versions in Europe increased by 50 euros, and in April of this year, the price of a digital publication from 449.99 to 499.99 euros went. The standard version remained unchanged.
Against The American market has still avoided raising pricesIn the same way, because Sony maintains a strong position in its largest and most profitable market. But, as Lin Tao pointed out, the United States is not sure that they will avoid this in the future.
Source :Indian TV
