WeArena Entertainment SpA., the first digital amusement park chain and major esports operator, brings Gaming & Esports to Carmila Italia Srl malls for the first time
With a new tour format focusing on shopping mall digital experiences, starting from mid-February, WeArena will be present in many provinces in Northern Italy at Carmila malls with activities and events dedicated to youth connected to the world of video games and esports.
Francesco Monastero, CEO of WeArena, explains: “With WeArena On Tour, we are taking esports to places very popular with families and young people, such as shopping malls, to make them famous and allow the online community, through their passion, to join a physical place that is familiar to them, even if it is an itinerant . We have managed to combine the esports dynamics of professional local football clubs with an excellent aggregator. This is certainly a decisive and important step that highlights how territoriality is fundamental to the e-sports project recently institutionalized by the Italian Professional Football League.“.
Carmila shopping malls will have special booths equipped with the latest generation of consoles so that users can play their favorite video games for free with friends and WeArena operators who will always be there to ensure the best possible experience.
Maryse Boycher, CEO of Carmila Italia, adds: “We are very excited to welcome WeArena On Tour to our malls; an attractive initiative that gives young people the opportunity to connect with professionals in the sector and discover the possibilities of esports“.
In some of the shopping centers involved in the Tour, on the days of the event, selections will be held for e-sports teams of specific football clubs with the participation of football clubs from the territories of militants in Lega Pro.
By filling out a special online form, local children who want to become professional football club players in their city will have the opportunity to take part in the event. For a few hours a day, the Carmila mall booth will transform into a recording studio that will allow live streaming of “practice tests” by novice players to gauge their actual video game performance.
However, in other shopping malls, Carmila WeArena is organizing a live tournament with various esports teams competing inside the mall!
Show within a show featuring special guests such as MirkoFav, esports commentator about football simulation video games and Content Creator Rebel1298!
WeArena tour calendar
February 13-19: Vercelli Shopping Center (VK)
February 20-26: I Viali Shopping Park (TO)
March 6-12: Gran Giussano Shopping Center (MB)
March 20-26: Thiene Shopping Center (VI)
April 3-8: Brianza Mall (MI)
Source: Tutto Mercato Web
