With a catalog of HTML5 browser games that will take care of your promotion and monetization. Yandex Games, which has been operating since 2018 and presents projects from studios and independent developers from all over the world, has just settled in Brazil. With over 10,000 games of various genres, the platform is available in more than 70 languages, and about 50 new games are added every week that do not require installation and are free for users.
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Since the developer does not need exclusive rights to the posted content, he can upload his existing projects to Yandex Games, since the HTML5 format is easily ported. Yandex Games offers its own SDK, with which it is easy to integrate games that were not originally created for it into the platform.
“Now 80% of all mobile games are made on Unity, and this is an additional advantage: a developer can adapt a game already written in Unity to the web format, bring it to Yandex Games and get an additional source of income that cannot compete with the distribution of this game in mobile stores. games”— says Pavel Epishin, CEO of Yandex Games.
When a developer creates a game, he needs to attract players, but Yandex Games also supports him in this regard. After passing the platform moderation, the game automatically receives free traffic provided by artificial intelligence. A recommendation system based on machine learning technology engages people in the game based on their experience and selects the most relevant releases from the catalog. The monthly audience of Yandex.Games is about 24 million people who spend about 40 minutes a day playing games.
The platform also helps in the international distribution of the game, as it must be compatible with the English language in order for it to be available on the platform. However, if the game supports a large number of languages (for example, Spanish and Portuguese), it will take precedence in countries where these languages are the main ones. Today, there are more than 30 different genres of games in the Yandex games catalog, and a third of all games have already been translated into English.
“Developers go to any gaming platform to get traffic, while gamers look for quality content. Yandex Games takes care of these two tasks, as it gives a lot of organic traffic and a lot of good games from all over the world. We bring traffic for free, so developers can test and refine their product until they are sure that it has reached the international level. At the moment when the game becomes popular in a certain country, it can be translated into another language and, together with Yandex.Games, open a new market at no additional cost. Anyone who wants to update the game will be able to purchase additional traffic or advertising.
adds Epishin.
The main motivation for independent developers and game studios is to make money. Over four years, the platform has paid out over $40 million to developers. There are two ways to make money on Yandex Games:
Integrate ads across all major game formats:
Ad units are placed through a network that uses real-time bidding (RTB) technology to sell and buy impressions. RTB allows you to maximize your revenue from ads, HTML5 fullscreen, sticky banners, rewarded videos, and more; using the auction model and automatic selection of the best promotional offer.
Add in-app purchases.
The currency of the Yandex Games portal is called Yang. When integrated into the game, developers can generate revenue by providing paid services to players such as lives, extra time to complete a level, or character accessories. These purchases represent about 10% of the platform’s total revenue. At the same time, for some developers, the income from in-app purchases is comparable to the income from
publicity, and in some cases even surpasses it. As a rule, games with built-in purchases are played longer, and the availability of all popular payment methods in Yandex Games increases the conversion into purchases.
About Yandex games
The platform is just beginning active work in the region and is aimed at long-term development in Latin America. Yandex Games plans to partner with independent developers and well-known studios to help them find new users and enter other markets. For more information, visit the Yandex.Games website. Access the Platform Developer’s Guide.
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Source : Married Games
