North American Esports Organization, Clan FaZe and iconic manufacturer of luxury sports cars Porsche AG (P911) today announced a multi-year partnership.
The new collaboration agreement will kick off with a series of content where FaZe Clan members will share their unique success stories and new experiences in the world of Porsche, presenting their role at the intersection of games and rising subcultures in a new generation of creators. Porsche will also become the official partner of all FaZe Clan esports teams. Looking to the future, Porsche and FaZe Clan are also working in tandem to launch more digital products and new offerings in the Web3 space, with initial plans to be announced in the near future.
“FaZe’s leadership at the intersection of gaming and youth culture, combined with our deep understanding of today’s creators, provides an ideal opportunity for Porsche to reach out to new generations and join our worldwide network of fans.” he declared Lee Trink, CEO of FaZe Clan. “We are thrilled to be partnering with a modern luxury brand like Porsche, which, like FaZe Clan, is pushing the boundaries to expand its audience while always putting the importance of community and innovation first.”
Robert AderMarketing Director of Porsche AG, added: “Porsche has been active in gaming and esports for several years now, with a strong focus on racing, while staying true to and authentic to the brand’s heritage and DNA. Through our discussions, we found that FaZe and Porsche share similar core values of performance and innovation. With this first-of-its-kind partnership, we aim to inspire the gaming community to make their dreams come true.”
Source: Tutto Mercato Web
