Betclick Apogeethe esports team, born in Portugal and then also landing in Italy and Poland, announces the departure of Ylenia On Tour, an Italian stadium tour that started from Milan-Roma last weekend, in which the protagonist Ilenia Frezza is the most popular streamer in FIFA with 50,000 followers on Twitch alone.
The project aims to reverse the classic process of approaching football by building on a phenomenon that is becoming more and more popular among Gen Z girls and boys, that is, an approach that starts with the virtual and then reaches more traditional contexts. Thus, the tour will allow you to experience through the history of Ilenia the emotions of those who will experience for the first time what it is like to see a match in the stadium.
Ilenia Frezza is probably the symbol of this change: she is the most popular streamer in FIFA (she has 50,000 followers on Twitch alone). She gained passion and experience in football as a result of testing in a popular video game. In 2021, due to the pandemic, he started playing FIFA21 as friends, somewhat by accident. It’s love at first “skill”: from there it was a crescendo, with the choice to land on Twitch mixing gameplay and chatter, a nice combination that gets immediate feedback from numbers and platform.
Neymar, Ronaldinho, Mbappe, Messi… until recently, he didn’t even know what teams he was on. Today, he knows the technical characteristics, the roles, the qualities between rivals in FIFA Ultimate Team and the challenge that must be solved in order to win “decks” with player cards. Learn offside in FIFA? You can, word to Ilenia!
Hence the intuition of Betclic Apogee Esports to bring him to the tour… on the contrary. From virtual to Italian stadiums. The idea of an esports team to bring to life through it, a neophyte for that matter, the emotions of those who discover for the first time what it means to watch a match in a stadium. Dive even deeper into everything that is a match experience. A social journey through stories, videos and V-Logs that wants to involve with her the whole new generation of Zoomers who – with data in hand – have moved a bit away from sports and football. And from stadiums, to be precise.
The first stop on this tour could only be Milan-Rome: on the one hand, a club in the city where Ilenia lives. On the other hand, the command of his heart. All in the frame Scala del Calcio: San Siro, Meazza stadium. Ylenia On Tour obviously doesn’t stop in Milan: Verona, Turin, Genoa, Rome, just to name a few of the following stops. And then the magic of six nations with Italian rugby and azzurri Mancini in Malta. Always with a joystick in hand, because everything starts with it and … the first love is never forgotten!
Source: Tutto Mercato Web
