LG Electronics held its CES 2023 press conference today, LG World Premiere, at the Mandalay Bay Convention Center in Las Vegas, Nevada (USA). on this topic Life is Beautiful (Life is Good), CEO William Cho spoke about the company’s ongoing efforts to innovate for a better life and ensure a sustainable future for all. For all the news, visit the website: https://www.lg.com/br/ces.
Reaffirming the company’s commitment to meeting new challenges despite uncertainty, Cho opened the presentation by emphasizing that LG knows and truly believes that the answer always lies with the customer. “The beginning and end of all innovation is our customers, and it is through these innovations that we intend to put a smile on their faces,” continued the CEO.
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LG at CES 2023: Consumer-Driven Innovation for a Better Life
CEO William Cho emphasized LG’s commitment to creating new value for its customers through breakthrough innovations such as LG OLED, which have completely changed the viewing experience for customers. Celebrating its 10th anniversary, LG OLED continues to set the industry standard for superior picture quality and an unparalleled experience.
To further enhance the consumer experience and empower viewers to reimagine the viewing experience, the company is actively working with partners to roll out several new interactive services across LG TVs, including the MasterClass online learning platform, MaxPro exercise app, and the Sansar metaverse service.
CEO William Cho provided detailed information on the mobility sector. After hard work, the company has established itself as one of the automotive industry’s preferred innovative partners in automotive component solutions. LG has teamed up with some of the most famous automotive brands in the world using its in sight from consumer electronics customers, advanced technology and various areas of expertise to drive a car.
In addition, Cho also talked about LG ThinQ UP, a new “evolving” category of home appliances that offers unique upgrade and customization options. The premium line includes revolutionary products such as the refrigerator LG with MoodUPwhich can change color to suit the taste, mood or kitchen decor of the user.
Future businesses will improve customer experience
CEO William Cho emphasized the company’s goal of offering an “unprecedented”, “exclusive” and “new” experience across all of its products and solutions to ensure a better life for everyone. In order to improve the customer experience in various areas, the company also implements several internal programs to support innovators, encouraging LG employees to boldly adapt to new challenges.
At CES 2023, LG unveiled some of the products developed at LG Labs, the company’s new project that includes products, services and marketing activities based on experimental ideas and creative concepts inside and outside the company: “Hover Gym”, a fitness solution – trainers, which uses motor control technology to allow users to perform exercises without using separate dumbbells; “excicle”, a home workout solution that offers an exceptional indoor cycling experience; brid.zzz is the ultimate sleep care solution that captures brainwaves and creates rhythms to help users relax; and “pluspot”, a service platform that offers rewards when personal vehicles such as electric bikes and electric boards are placed on their wireless charging stations.
LG is expanding its business portfolio to cover new areas such as electric vehicle (EV) charging, digital healthcare and content services for the webOS platform. At the same time, the company is increasing investments in key technologies of the future, including artificial intelligence and 6G, and is also collaborating with start-ups through LG NOVA (LG North American Innovation Center).
The CEO also highlighted the company’s ongoing efforts in strategic partnerships with world leaders from a wide variety of industries. Particularly in the content industry, the company is working closely with many valuable partners to bring more content to customers.
At the conference, Cho introduced one of LG’s key content service partners, Tom Ryan, President and CEO of Paramount Streaming. Ryan was there to highlight the two companies’ collaborative efforts to deliver incredible experiences to tens of millions of customers around the world. “Pluto TV, the leading free-to-air TV streaming service, is expanding our channel integration with LG channels, adding more than 100 channels worldwide this quarter,” said CEO Tom Ryan. In conclusion, the chief executive stated that the two companies will continue to expand their partnership and expand their capabilities together in 2023.
A promise to create a better future
Closing his presentation, Cho reaffirmed LG’s strong commitment as a responsible corporate citizen to achieving a sustainable future, highlighting the company’s commitment to creating a better future for all. Actions include Global IT Challenge for Youth with Disabilities (GITC), which has trained more than 4,000 young people to develop technology skills since 2011 with the aim of bridging the digital divide for people with disabilities.
The CEO also mentioned the company’s promise to increase the accessibility of LG’s products and services to make them more convenient for people with disabilities and the elderly. Led by feedback from the LG Disability Advisory Group, launched in 2021 and made up of members of all abilities and accessibility experts, the company is constantly introducing barrier-free products that everyone can use conveniently. In South Korea, the company has implemented several accessibility measures, such as developing product guides that include audio guides and sign language, distributing Braille stickers for home appliances, and establishing sign language counseling centres.
Accordingly, the CEO announced the four finalists for the first prize. LIFE IS BEAUTIFUL, an innovative challenge created by the company to advance its vision and educate innovators interested in making a positive impact on people’s lives and the planet. Finalists – Day1Lab, Dot Inc., NONA Dessalination and SOLUTUM – will receive support from LG to refine and launch their creative solutions to improve lives for all. After the four teams submit their ideas for the last time on January 16 at the LG Science Park in Seoul, Korea, the total prize pool of $1.05 million will be divided among the four winners according to their ranking in the awards.
Visit the LG CES website (www.LG.com/CES2023) and LG Global YouTube channel to learn more about what the company has in store for CES 2023 and stay up to date with the latest news during the event (January 5-8) . .
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Source : Married Games
