A comeback that can be described in the best CCXP style: epic! Thus ended the 2022 event at the SP Expo in Sao Paulo. With a total audience of 280,371 people, CCXP22 says goodbye, breaking its own attendance record in 2019, in the festival’s last in-person edition. With numbers that draw attention and reinforce the absolute success among the public and the brands present, 104 in total, the organization of the largest pop culture festival in the world announces the release in December 2023, when it celebrates its 10th edition.
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“After two virtual editions, it is incredible to host an event of this magnitude due to the pandemic. The sight of a community taking pictures and enjoying such diverse content is what fills the heart of the entire organization. We’ve had exclusive trailers, big franchise announcements, and a lot of content. For four days the world of pop culture has been here with us and with our audience. Seeing fans old and new vibrate with names like Keanu Reeves, Kevin Feige, Pedro Pascal and Jenna Ortega was incredible,” says Roberto Fabri, VP of Content and co-curator at CCXP.
With the idea of holding an even bigger event, Omelete CEO Pier Mantovani guarantees: “CCXP23 is already planned and is starting to rise with an even bigger mission to surpass what has been done this year. This will be our 10th release and Omelete is keeping a close eye on all trends and opportunities to further enhance integration between brands and the geek community.”
During the six days of the event, considering the implementation of Unlock CCXP, the pre-CCXP event that discusses trends and innovations in the sector, more than 246 hours of entertainment was provided to the public, distributed among Unlock, 9 stages, 16 content partners and 104 brands. The experience was also great for those who weren’t able to be there in person. Live broadcasts from the Omelete by Next, Tribo Game Arena and Arena Podcast stages were watched by more than 3.9 million people. The network reach of CCXP and Omelete reached a record 5.4 million interactions, and with all the mentions of the event from November 30 to December 4, the potential reach of CCXP22 was over 772 million.
“CCXP has become the best medium for brands to connect with their audience. Such an approximation is only possible with an event that is entirely dedicated to creating the best possible experience at every stage, from the opening of the ticket sale, passing the meeting to the day when you experience the full power that the event represents in its four days. This is how the biggest geek event in the world is formed,” Otavio Juliato, Commercial Director of Omelete.
This year, the social discount at half price has drawn attention to the problem of food security. To receive the benefit, it was necessary to donate 1 kg of non-perishable food for each letter of credit. The CCXP also called for donations even from those who did not buy the social half price. In total, the City of São Paulo collected 40 tons of food, which will be distributed to more than 410 charities registered with the City Hall program.
Palco Omelete by Next is cross-platform
With over 60 hours of streaming and 30 speakers, Palco Omelete by Next extrapolated the physical universe with live streaming of 5 days of the event (including Spoiler Night) on Omelete and YouTube CCXP, as well as TikTok Omelete, expanding fan access. and look at content from the pop culture universe.
For the first time in CCXP’s history, the space was completely open to the public, who could stay close to the stage and performers or sit in the stands to watch the program more comfortably. Palco Omelete by Next got the big names that made it through the event and was an extension of the Palco Thunder by Cinemark Club, in addition to exclusive paintings and attractions, and a VIP lounge for customers. creators and brand partners.
Over these days, Omelete hosted 50 panels with moments that fans will remember, such as actor Alexander Ludwig preparing a caipirinha for a fan, the kindness of Pedro Pascal, the special presence of Kevin Feige, actress Chloe Grace Moretz walks the stage to talk to fans, and Ismael Cruz Córdoba speaks Portuguese. It is worth noting the very warm reception of the audience by Jenna Ortega and Gwendolyn Christie and, at the end of the release, the unexpected appearance of Keanu Reeves and Rafael Gramp on the latest Palco Omelete panel from Next.
Arena Podcast
New to CCXP, Arena Podcast has added programs such as Epic Cast, PeeweeCast, PrimoCast, Ben-Yur, Flow Games, and Venus Podcast to its event schedule. On the air, the public could follow their favorite podcasts from the stands, as well as presentations on the site.
Party at the Tribe Game Arena
Led by the biggest gaming streamer in Brazil and the second biggest in the world, Alexandre Borba, Gaules, Tribo Game Arena brought sports and entertainment to the public. For four days, attendees were able to watch the CBCS Finals, the CS:GO Championship, the GameChanger FreeFire 2022 Finals, the launch of a new Fortnite episode, and enjoyed the exclusive launch of Hogwarts Legacy, and finally the stage was packed for DJ Alok. The artist drove the audience crazy with such hits as “Hear Me Now”, “Hadlights” and “Wherever You Go” performed by a DJ. At the end of the presentation, which lasted almost an hour, Alok threw gifts into the audience.
Absolutely MAGIC market
CCXP did several activations to bring the event back to a face-to-face format, but Magic Market by Mercado Livre, a physical space where sellers registered on the platform could sell their products, was truly epic.
Based on the setting of a medieval marketplace with 32 businesses including publishers and shops for accessories, comics and collectibles, the set design has developed a special bond with fantasy fans who have depleted the stocks of most shopkeepers. Since the release of CCXP22, the Magic Market has been a permanent fixture at the event, changing its set design and theme with each release.
About Omlet
The largest conglomerate dedicated to pop culture fans in Brazil, Omelete uses its website, social media and partners to reach more than 15 million people every month, hungry for news from the world of movies, series, games, music and comics, with texts, videos and social media posts. The brands Omelete, The Enemy, CCXP, BIG Festival, Game XP and Gaules are part of the Omelete company.
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Source : Married Games
