Danish esports organization Astralis signed a cooperation agreement with a car subscription company dribe. The new partnership was announced following Dribe’s expansion to the rest of Europe as a future alternative to owning or renting a car.
The two companies had already worked together before the announcement of the partnership: Dribe provided transport for the big Astralis fan tour in Denmark.
Dribe Marketing Manager, Niels Kielcommented on the new strategic partnership with Astralis: “I can’t wait to start our collaboration. Astralis and :Dribe share common values and both were born digital. This is an interesting partnership for us, because Astralis not only paved the way for esports in Denmark, but also contributed to the professionalization at the international level. This is the journey that :Dribe is embarking on and our goal is to set the tone in Europe with the car,” says Nils Kiel, and continues:
I look forward to building a strong partnership and have high hopes for the reach that Astralis can give us with their large and dedicated fan base. “There is no doubt that esports as a whole will have further growth and expansion, with Astralis at the center of it,” says Kiel.
Kasper Sindt, Commercial Director of Astralis, says: “After talking to :Dribe about attracting a digital audience, we were left with no doubts about the match. Astralis will help us with digital activation and conversely, we have already used the :Dribe service when we were touring the country with our Counter-Strike players.
We will use it much more in the future, both in our team and for other activities, and we are very pleased with the trust: Dribe has shown us this partnership, which includes both the delivery part and the purely commercial part. ” explains Sindt.
Source: Tutto Mercato Web
