NISSIN FOODS DO BRASIL will be back at CCXP 2022 from December 1st to 4th in Sao Paulo, and Cup Noodles® is preparing an unmissable activation to entertain event attendees as well as put into practice an unprecedented partnership with artists from Artists’ Valley are spaces where cartoonists, illustrators, colorists and writers, among others, present their work and connect directly with fans. The agency Dentsu Creative worked on the creation.
The artist combo will be part of the brand’s communications campaign for this edition of CCXP. The idea is to introduce not only the public at the fair, but throughout Brazil the art of these talented professionals. Just six illustrators will present their take on Cupverso in an unusual way in a film full of surprises. At the end of the animation, there is another impressive illustration created by the artificial intelligence tool Dall-E.
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Connection with young and computer audience
Throughout CCXP, NISSIN will also have an activation space full of obstacles for festival goers to have fun using their favorite Cup Noodles® helmet.
And it doesn’t stop there: participants will also be able to enjoy a practical and quick meal option. To cater to all tastes, Cup Noodles® and UFO will be available in different flavors, a new line of yakisoba on trays and the company’s latest launch in the Brazilian market.
“Being present at the next CCXP only strengthens our close connection with young audiences and gamers,” said Ana Fossati, NISSIN FOODS DO BRASIL Marketing Manager. “One of our major differentiators for this edition of the event is the activation of our partnership with Artists’ Valley artists, which values two other important pillars of the company: creativity and innovation.”
“The Artists’ Valley space is so rich in illustrations, designs and trends that it feels like we’re on an endless loop of discovery,” says Kojiro Tanoue, Executive Creative Director of Dentsu Creative.
NISSIN FOODS
NISSIN FOODS MAKE BRAZIL is a company of the NISSIN FOODS group and has established itself in the country as a leader in the segment of instant noodles. The company currently manufactures 60 direct consumer products in Brazil and 18 products for export. With factories in Ibiuna (São Paulo) and Gloria do Goita (Pernambuco), the company always invests in excellence to meet the needs of its customers and constantly improve its products and services.
More information about the event at https://www.ccxp.com.br/. Talk to us in the comments and tell us if you liked this news and take the opportunity to read more HyperX Alloy Origins keyboard news on our website.
Source : Married Games
