After three years of waiting, Unlock CCXP is back. The first day of the event, which aims to discuss and discuss the entertainment industry and all its possibilities, has moved the São Paulo Expo to Tuesday. The public attending Unlock was able to closely follow the panels led by well-known people in the sector, ask questions, communicate and discuss ideas that emerge during each conversation with the executives, actors, producers, publicists and directors who were present at the event.
Curated by Gustavo Giglio, Head of Brand Content at Omelete, the panels of the day received a standing ovation from the audience. The day has already started hot in Unlock. Following a thoughtful and motivating presentation by Gustavo Ziller, content creator and 26th Brazilian to climb Everest, the highest mountain on the planet, in the first round of panels, exclusive first-hand research results were brought to the attention of the public.Geek Power, made by Omelete and offering the research profile and behavior of consumers and fans of this market.
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The presentation was made by Otavio Juliato, Commercial Director of Omelete, which brought important results for the pop culture sector. Conducted in partnership with MindMiners, the survey polled 6,678 people, including 48% women and 68% whites, mostly between the ages of 22 and 29. The incomes of the respondents were divided into 23% of people with up to 2 minimum wages, 23% from 2 to 4 minimum wages and 17% from 4 to 7 minimum wages, present in all social classes.
A curious fact that the study revealed is that 56.2% of respondents consider themselves very or very nuts, and 51.4% consider themselves very or very nerd, a label that is a source of pride for many of them. Among fans of audiovisual content, 56.2% consider themselves very or very passionate about TV series, and 51.4% consider themselves very or very moviegoers. The poll also indicates that the most anticipated films by the public in 2023 are Ant-Man and the Wasp: Quantum Mania, Guardians of the Galaxy Vol. 3, and Marvels, while House M.D. is the most anticipated series. About the Dragon, The Lord of the Rings: Rings of Power, Stranger Things.
Thus, the public’s favorite genres of films and series are superheroes – 44%, science fiction – 35%, animation – 34%. Among streaming services, 88% are Netflix subscribers and 34% consider it their favorite stream, 84% are Prime Video subscribers and 12% consider it their favorite, 74% are Disney+ subscribers and 6% consider it their favorite, 69% consider it their favorite . HBO Max subscribers and 23% consider it a favorite, while 46% are Star+ subscribers.
In terms of games, 70% of respondents said they usually play video games. Game frequency is well balanced, with 26% playing 2-3 times a week, 24% playing 7 days a week, and 22% playing 4-6 times a week. The most commonly used devices are cell phones (50%), desktops (27%) and laptops (25%). In addition, 14% of respondents said they watch esports, with the most popular competitive games being League Of Legends, CS:GO, and Valorant. Another curious fact is the growing popularity of board games, 54% of respondents said they consume this type of entertainment.
Among otaku, favorite manga and anime are One Piece, Naruto, and Dragon Ball. When it comes to comics, 60% of people said they enjoy this type of reading, and 33% consider themselves very or very comic book fans. Among publishers, MARVEL is preferred by 51% of the public, while DC is preferred by 45%.
One of the most emotional moments of the day was the presentation of Case PerifaCon. Chris Naumovs, Creative & Innovation Consultant, spoke with Andres Delgado about the creation and development of the event over the years. PerifaCon is the first favela nerd convention created to talk about comics, drawings, movies and nerd, geek and pop culture in São Paulo neighborhoods. Speaking about the project, Andres Delgado touched the entire audience with his trajectory: “PerifaCon is tearing down walls and building bridges.
I think we will add to CCXP where we have built relationships in recent years. We have a special look and we carry all the power of the periphery. I, a young black woman, 27 years old, look at the people who are with me in the office, I see stories very similar to mine, and then we bring a booth with favela artists and their work to the event. It’s about changing that course, which people understand from the fringes, and being able to show our work to these people,” he says.
As part of the Streaming Evolution panel, Rita Moraes, Cond, Douglas Silva, Bianca Comparato took part in a special chat and spoke about the transformation of streaming platforms and the evolution of business models in the post-pandemic and post-pandemic world. are now back on their feet, considering these post-pandemic models. Participants noted that it is not platforms that are evolving, but an audience that is striving for more and more diversity, becoming a global audience, not a local one, with a protagonist that resounds in the voice of the audience striving for representativeness.
The artists in attendance also commented on the projects they have in store for 2023. DG said he wanted to tell his life story and was very excited to be part of Globo’s first streaming telenovela, Toda as Flores. Bianca commented that she will be launching a series with Globoplay, a fiction based on the last days of Joao de Deus before his arrest, sending a powerful message about women’s struggles and the power they wield. Cond will release his first feature film at Paramount Studios and its production company.
Following the panel discussion “Omelete – Future and Future” by Pierre Mantovani, CEO of Omelete, the public was given an overview of the company’s past years, new business units and what to expect in the future. The CEO unveiled Omelette’s projects, including huge numbers that are the result of a partnership with Twitch’s biggest gaming streamer, Gaules, who amassed over 5.6 billion minutes watched in the first half of 2022, in addition to 22.8 million unique viewers. .
One of the most anticipated panels of the day, “Brands Experience CCXP 2022”, featured strategies from the partner brands that are building Epic with CCXP22. A super team of facilitators and experts in the field has been formed to discuss this very hot topic. Mari Palma (Journalist), Cesar Hiraoka (Director of Marketing Mercado Livre), Tais Lima (Head of Marketing FANLAB), Daniel Campos (Director of Marketing Cinemark), Chiara Martins (Director of Creative Strategy Coca-Cola for America Latina) and Otavio Juliato (CEO of Omelete).
During the conversation, Otavio highlighted the power of entertainment along with brands: “CCXP has become a thermometer of how the world is consuming pop culture. This year we have content about sports, games, retail, sectors that have come to understand this market and the public that consumes it, which is not only made up of children, but also of many young people and adults. We have a superpower in our hands – entertainment. When we sit at the table in this community and talk to them, doors open for brands. It is for this reason that we are also very careful to ensure that brands enter this market according to the scenario.”
At the end of the day, the public had the opportunity to take part in the “Master Class – Web3, Games, Metaverso E NFTs: Como Exist na Próxima Fronteira Digital” hosted by journalist Luis Gustavo Pachete. The audience was able to interact and closely follow the presentation on the formation of a new decentralized economy, a world based on tokens, dynamics and relationships carried out in the metaverse and increasingly inspired by games and communities.
Closing out the first day of Unlock CCXP, everyone in attendance took a tour of the CCXP22 space, closely following assembling and tweaking the final parts for the event’s most epic release yet. “It was a very busy day of exchanges and communication. It was very exciting to see the crowded Unlock hall again and the audience asking questions and sharing knowledge,” concluded Giglio.
About Omlet
The largest conglomerate dedicated to pop culture fans in Brazil, Omelete uses its website, social media and partners to reach more than 15 million people every month, hungry for news from the world of movies, series, games, music and comics, with texts, videos and social media posts. The Omelete, The Enemy, CCXP, BIG Festival, Game XP and Gaules brands are part of the Omelete company.
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Source : Married Games
