PUMA and CCXP announce the release of an exclusive collection of clothing and footwear inspired by pop culture. The PUMA x CCXP Special Edition will be on sale in a limited edition exclusively during Spoiler Night (November 30) and the four days of CCXP22 (December 1-4). Also as part of the partnership, PUMA Ambassador Bruna Marquezin will be on the Unlock CCXP stage for a special panel dedicated to collaborations🇧🇷
To celebrate the release of the new collection and partnership, PUMA and CCXP created the #VistaOÉpico campaign, retelling iconic scenes from pop culture movies and TV shows. The public’s favorite names starred in the campaign. geekincluding Bianca Comparato, Marie Palma and Marcelo Forlani.
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#VistaOÉpico offers shoes and apparel, including classic PUMA styles like the T7 tracksuit, Suede and Mayze t-shirts and sneakers in CCXP’s epic color palette. All models sneakers from the collection have colorful graphic details and boxes exclusive to the edition. Products produced in limited quantities will only be sold during the event at an exclusive booth.
The collection and campaign celebrate pop culture by bringing together the stories of PUMA and CCXP in a space so strong in Brazil and around the world. Every detail in the special edition has been thought through and designed to transform the CCXP identity into a reinterpretation of the German brand’s classic, bringing PUMA’s heritage to the biggest event of all.
“The partnership between PUMA and CCXP is fully in line with our strategy to expand the Lifestyle category, seeking to connect our heritage of authenticity and modernity through our iconic products with a geeky audience, especially Generation Z,” said Luciana Soares, Chief Marketing Officer at PUMA. . “PUMA has a legitimate connection to pop culture, we bet that partnering with CCXP will help establish and expand that connection even more,” he concludes.
For Gustavo Giglio, Head of Brand Content at Omelete and Curator of Unlock CCXP, this special edition is a historic one. “Bringing a new experience to the community in every release is always a challenge and a joy. This partnership with PUMA crowns an important part of the ninth edition of the CCXP and I’m sure these items will be some of the most coveted at the event. We understand the value that comes with limited and exclusive products from brands we are passionate about. Now you can also wear ‘Épico’ with a global brand print in a collection created in collaboration over several months with great care and concern, with classic silhouettes merged with our universe.”
In limited quantity geeks as well as sneakers you can find the entire collection in the PUMA space inside the CCXP store, only inside the event. Prices start at R$199.90 for clothes and R$499.90 for sneakers.
PUMA
PUMA is one of the world’s leading sports brands that designs, develops, markets and sells footwear, apparel and accessories. For over 70 years, PUMA has been involved in sports and culture, creating products for the world’s fastest athletes. Products deliver performance and sports inspired by the lifestyles of categories such as football, running and training, basketball, golf and motorsports.
PUMA collaborates with renowned designers and brands to bring sporting influences to street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 14,000 people worldwide, and is headquartered in Herzogenaurach, Germany. For more information visit www.puma.com.
Omelette Company
The largest conglomerate dedicated to pop culture fans in Brazil, Omelete uses its website, social media and partners to reach more than 15 million people every month, hungry for news from the world of movies, series, games, music and comics, with texts, videos and social media posts. The Omelete, The Enemy, CCXP, BIG Festival, Game XP and Gaules brands are part of the Omelete company.
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Source : Married Games
