Reserva X, the Web3-focused division of menswear brand Reserva, has teamed up with Converge, a one-stop solution for companies in the metaverse, and Decentraland, a 3D universe run by a decentralized autonomous organization (DAO), to launch Spriz. NFT Series, the first collection of phygital and wearable sneakers from a Brazilian company in the metaverse.
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Consists of four models figital (Asphalt, Citadel, Stellar and Turmoil), the collection was developed by Reserva in partnership with Converge, who was actively involved in the strategic structuring of the project, including the art production of NFTs and promotional materials, the development of smart contracts, the implementation of the site, the creation of elements for the metaverse, in addition to the interface and relationships with partners. Converge is also responsible for developing and coordinating DApp, an acronym for “Decentralized Application”, a system that “mints” (blockchain registration) NFTs.
Reserva predicts that the pre-sale of sneakers from the collection digital twin The Spriz NFT series launches in December. The cost and the official date of the sale will be announced by the company in the near future. OUR White list On air since September. Under the slogan “What’s yours, you keep”, the sales will last 72 hours or until stocks run out. The first 24 hours will be exclusive to those who guarantee a place in the pre-sale of the Reserve project. The size of the pair will be determined at the time of purchase and made later.
Those who buy can redeem physical and digital sneakers. In the case of the physical version, it will be possible to store it vacuum-packed in a special safe in the reserve until 2030. wearable shoes can be used in wearer avatars on Decentraland, one of the main metaverse platforms today.
“The design and development of the promotion was fantastic as we worked together to discuss and test every idea, concept and proposal. The synergy we experience is hard to find but is the key to success. We are confident in the success of the project and the recognition of Reserva as one of the most innovative companies within Web3.0. Converge continues to solidify its position as the go-to partner for companies looking to explore this new moment,” emphasizes Valeria Carrete, Converge’s CEO of Metaverse.
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“Having a partner who dominates technology but is also strategist and aware of everything that is happening in this segment around the world gives us confidence about the paths we are on, as well as provides a positive discussion of the scope of action and the paths that we have to stay tuned,” says Pedro Cardoso, director of marketing and innovation at Reserva.
“In addition to being a fashion specialist and responsible for this segment at Decentraland, I am Brazilian and I am proud that a brand like Reserva plays such an important role in breaking taboos and connecting the physical and virtual worlds through fashion . . Congratulations, book and go! And let this serve as an incentive for many other national brands to enter the world of Web3 and the metaverse with both feet, ”adds the doctor. Giovanna Graziosi Casimiro, Metaverse Producer at the Decentraland Foundation.
About Convergence
Converge is the business unit of R2U, an augmented reality startup. Positioned as a one-stop solution for companies to enable them to enter the metaverse in a simple, flexible and practical way, Converge develops the concept and implements the rings of value needed for a project, from strategy to results measurement through action conceptualization, gamification, NFT minting, building 3D structures in metaverses, etc.
A Metaverse, virtual, immersive and collaborative environment where people will live together using customizable 3D avatars is a unique opportunity for brand positioning, product launches (Metaverse exclusive or not), marketing, promotion of digital twins and everything else. brands can create by reinforcing brand positioning and its connection with the target audience.
About R2U
OUR R2U was founded in 2016 with the vision that augmented reality will completely change the way people interact with the world around them. Your decisions pass web augmented reality, allowing the user to view the desired product in the place where it will be installed through a cell phone, directly through the browser, without the need to download applications; and also through the 3D Customizer, with which the consumer can select the finishes and other details of the product and apply it already customized in the place where it will be installed.
R2U’s solutions help retailers increase sales conversions and reduce reverse logistics operating costs as they help the consumer understand whether the item to be purchased actually fits in with the intended location, and whether it fits in with the rest of the store’s design.
About ReservaX
OUR BookingX is the innovative division of Web3 and the brand’s metaverse booking. Following the success of its first NFT collection, which sold out in less than 12 hours, the brand is now launching its first Phygital product with a limited edition of its iconic running shoes: the Spriz NFT series, a version of the Reserva athletic shoe that now merges the physical and digital world into a metaverse.
In addition to shoes, all owners of the Spriz NFT series and the previous Pistol Birds collection will join the Exclusive Benefits Club with Reserve, which includes discounts, an exclusive store, early access to news, and priority on future NFT drops. Owners of the first collection (Pistol Birds) will be able to purchase new collection at a discount.
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Source : Married Games
