Graduation hat, white t-shirt and a pair of “virtual” jeans: this is what AteneiOnline’s new avatar looks like, available from today on the Roblox digital platform, which is visited by hundreds of thousands of students every day. The main goal of the new avatar will be to be an innovative point of contact between the young users of the Metaverse and a team of professional consultants specializing in distance university education.which can combine the difficulty of choosing a course of study and the gaming aspects typical of the most popular interactive platforms.
The online university education sector has grown by 300% in the last 5 years, and the latest data shows that one in two high school students is considering starting their university studies with distance learning. (data from Anvur/Skuola). Parallel to this, recent years have also seen an explosion in the popularity of the so-called “metaverse”: highly immersive digital spaces, often characterized by gaming components and young audiences.
In this context, the decision of the portal AteneiOnline.it to open a new office, in which many of its interlocutors are located, is as innovative as it is logical, and the choice of the Roblox platform is not accidental. The mainly gaming-focused platform is today one of the most popular of its kind in Italy, also thanks to an international community of almost 50 million users, whose fastest growing demographic is between 17 and 24 years old – precisely those who going to choose their postgraduate path. Thanks to the new service, free of charge and the first of its kind in Italy, users interested in embarking on a new learning path will be able to receive free personalized advice from experts directly on the platform.
AteneiOnline it is certainly not the first brand to choose this platform for its virtual “home”: well-known fashion brands such as Gucci As well as Vans they have already chosen Roblox for communication initiatives of all kinds, and bands of the caliber of Twenty One Pilots have recently held real concerts in the digital spaces offered by the platform.
“We want to be the forerunners of a new trend that sees not only a didactic orientation, but teaching makes full use of technologies whose pedagogical potential is still largely unexplored.“commented Matteo Monari, founder of AteneiOnline.
Source: Tutto Mercato Web
