An important opportunity to share and compare the latest trends in the digital universe over three days, during which the focus was on topics such as games, blockchain and web 3.0. Betclick Apogee participated in Alassio GameChain Cityevent organized Sports Digital Home, Italian Esports Observatory and from Municipality of Alassio, which came from Friday 7th to Sunday 9th October and which has turned part of the Ligurian city into a laboratory in which participating companies and start-ups have entered the field through experiences and testimonies on issues of the Metaverse and digital innovation.
BETCLIC APOGEE PROGRAM AND ACTIVITIES
Betclic Apogee welcomed the public on Friday and Saturday at their booth in Piazza Partigiani. The FIFA Esports team, born in Portugal and then landing also in Italy and Poland, has been the protagonist inGame Zonewhere was the special guest Karim “karimisbak” Rmaiti, player of the Italian team, as well as one of the most promising players in the Italian and international arena, as the only player to win the national team jersey for two consecutive years. Along with him is another old acquaintance of Betclic Apogee: an Italian player Matteo “Margamat01” Margaroli from Team UT7. So it was an opportunity for the fans present who had the opportunity to challenge each other with the champions and compete against FIFA professional player, ask for photos and autographs, ask questions and get valuable advice. Per karimisbak it’s time to show off your skills in the prestigious friendly match they played Margamat01, ended in a draw after two games in which both showed their excellent qualities.
The event was also enriched by some moments of confrontation between professionals. Sunday, October 9, from 10:30 to 11:30, Betclic Country Manager for Italy Maria Raffaella Micuccio. was among the panel speakers on the topic “Esports as a channel for GenZ: an opportunity for brands?”, which took place in the former Anglican Church of Alassio. In addition to other industry experts, player Karim “karimisbak” Rmaiti and Pedro Farinha, content manager at Betclic Apogee, were also on stage.
Maria Raffaella Micuccio, Betclic Country Manager for Italy: “This event was an interesting experiment that involved digital professionals and brought the public closer to ever-changing issues. The presence of players in the playing area was important, on the one hand, to create a moment of play and meeting, and on the other hand, as evidence that today, for all intents and purposes, is a real profession. Esports is a growing sector and as such, the challenge for companies in the sector is to keep up with the times so as not to lose sight of changes in the market.”
Source: Tutto Mercato Web
