iGaming is constantly growing every year

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The demand for digital games is very wide and covers various types of virtual games. In addition to the fact that older console games that still retain their interest have also given way to a renewed interest in electronic online games such as MMOs, there is still a growing trend to register on online casino platforms, especially in search of a big games favorite of Brazilians: slot machine. So much so, in fact, that there are several casinos that attract new signups by offering free spinswhich make the user experience even more fun and profitable.

The fact is that in all electronic online games, from casinos to MMOs and role-playing games, growth is sharp, fast and continuous. Recently, a study by Accenture revealed that the video game sector is actually growing and the market is already valued at over $300 billion and it is estimated that there are over 2.7 billion players worldwide.

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Much broader than it originally existed when it only existed on PCs or consoles, today this market is embracing other forms of gaming, taking advantage of the mobility of smartphones while also adapting to global preferences (and especially infamous in Brazil) for mobile phone use. . . .

Many studies, including those conducted by the NPD Group, also attribute this increase to isolation and the need to find dynamic and safe activities at home. However, the fact is that iGaming is more relevant in the entertainment market today than other activities that can equally be performed at home, such as movies or music. Come and learn more about Accenture research and the role of games today to better understand their growth.

Accenture study

The Accenture study was based on data collected from 4,000 gamers worldwide (people who play an average of four hours or more per week). This took into account the 4 most intensive gaming markets, which themselves account for 47% of the total volume of this market: China, Japan, the United States and the United Kingdom (UK).

According to Accenture, iGaming is growing all over the world and is present in the lives of people from different demographic groups, penetrating into different age groups and different communities.
The fact that games currently have a strong social connection with the creation of multiple gaming communities may have been one of the motivators of the most recent growth. The limits of growth remain unknown.”

The expert says that the expansion of the gaming market has serious implications for many companies operating in its ecosystem, including developers, distributors, content creators and gaming platforms. As such, the research aimed to explore these different income lines, the changes in the demographics of this universe, and the growing importance of gaming-related social interactions.

In fact, the higher demand for games based on blockchain technology is due to this need for belonging and communitywhich is also combined with the desire to monetize activities.

iGaming market value

According to Accenture research, the iGaming sector is currently valued at $300 billion, with actual spending on consoles, video games, and subscription services generating most of this revenue. In addition, the amounts invested in advertising and related industries such as mobile devices, gamer products, peripherals and merchandising are also important sources of income in a market that continues to grow.

We also can’t forget that game themes themselves jump from the game to other media. Its survival in films, international competitions and the rest of the entertainment market also contributes to the growth of the sector internationally. A relatively recent concept – gamification – is even pushing many industries to use action games to guarantee their audience.

Cell phones in iGaming: the world and Brazil

Smartphones are a very important part of the growth of the iGaming market, and due to their price, simplicity and availability, they have become a very popular means to carry out various activities.

Brazil is now estimated to have more active cell phones than its inhabitants, and this growing proliferation of smartphones has been taken advantage of by the gaming industry, which is investing heavily in making mobile games, which is also one of its main revenues. sources.

But who are these gamers anyway?

The profile of gamers was also analyzed to understand the continued growth of iGaming, and it was concluded that the idea that video games are for children and teenagers is no longer true, as is the prejudice that it is a male activity. Today, female gamers make up 46% of the market, 52% of which are boys, and the rest consider themselves non-binary. 21% of gamers surveyed say they’ve only been playing for four years or less.

As for their age, only 30% of new players are under 25 years old. In addition, it is very interesting to note that for 84% of the gamers surveyed, this activity is a way of connecting with other people who have the same interests, which once again underlines the role of the community in the development of iGaming. That being said, other applications related to this activity, such as the Discord chat app, eventually saw significant growth in the number of electronic game users.

This study also showed that, on average, gamers worldwide spend 16 hours playing their favorite games, while they spend 8 hours watching video game streaming on platforms like Twitch, where communities are also growing. Thematic forums are also very popular.

Other Growing Gaming Options

While video games reflect the growth of the sector very well, other options are also growing in the gaming market. In Brazil, for example, we have seen an unprecedented growth in bookmakers (now also with an iGames-focused betting option) and virtual casinos.

It is estimated that there are about 210 million people in the country who enjoy this activity also because they are equally passionate about the universe of sports and virtual entertainment. It is worth remembering that Brazilians are among the world’s top countries where people spend the most time on the Internet and social networks, and it is also a country that has received international recognition for its love of games and sports. Thus, the large investments that the online casino industry is making in the country are justified.

The rise of iGaming in Brazil

In Brazil, the world of online casinos and virtual sports betting is clearly on the rise. Here, the iGaming market is one of the most promising, although it must be remembered that Brazil is only following the international trend in terms of market growth.

In Brazil, data released from a survey conducted by SuperData shows that $125 billion was moved in this market in 2021, equivalent to an increase of about 12%. Thus, growth is expected and the values ​​are expected to increase even more significantly in the coming years.

In terms of gambling, the growth was also driven by large investments in promotion by platforms, and various marketing strategies, including affiliate marketing, eventually created more visibility for the sector, generating a growing interest from the public.
In addition, Brazil is going through a period of legal changes in relation to gambling legislation, and therefore the issue of regulating virtual markets and legalizing physical games is very relevant in national media narratives.

These legal processes are currently being evaluated by the Senate. However, the fact is that the allusion to the theme ends up attracting interest from the players in Brazil, who are becoming more and more attached to virtual casinos.

Brazilians’ favorite casino games

It is worth remembering that online casinos in Brazil offer a wide variety of games, including slot machines, card games (such as poker, blackjack or baccarat), and even roulette or bingo. In fact, Brazilians love all of these games very much, but the biggest highlight ultimately comes from slot machines, which are the most popular game option among players in Brazil.

Among slot machines, those that include arcade components are also starting to get some preference as they combine the best of two gaming universes that are clearly appreciated by Brazilians. It is expected that the variety of games in virtual casinos will continue to grow, which will contribute to the growth of the sector.

Now write in the comments, do you like to play online? Have a question about the game? enjoy and also read our article about games for earning cryptocurrency on our website.

Source : Married Games

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