Home Latest News Hasbro attracts a new audience with the My Little Pony Roblox game

Hasbro attracts a new audience with the My Little Pony Roblox game

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Hasbro attracts a new audience with the My Little Pony Roblox game

As part of the marketing campaign for the second season of My Little Pony: Make Your Mark on Netflix, Hasbro and Netflix have teamed up to release Visit Maretime Bay, a Roblox My Little Pony game. Hasbro’s foray into the sandbox metaverse follows in the footsteps of many other major brands, including Gucci, Vans, Spotify, Nerf, Tommy Hilfiger, and more.

Visit Maretime Bay, where Robloxians transform into pony avatars that players can customize with hairstyles, bright color palettes, and accessories. Dans le world du jeu, les fans de My Little Pony peuvent gagner des gemmes en collectant des gemmes sur toute la carte et en participant à des mini-jeux tes que le jeu de libraison de smoothies aux poneys locaux et la version métaverse du jeu de hiding place.

Players will also be able to take part in photo ops with the Mane 5 ponies, who form the main ensemble of the show. Additionally, they can earn pony-inspired “badge” badges, which are body design elements unique to each pony. After collecting enough gems, they can be exchanged for in-game accessories such as wings and shoulders. As part of a broader initiative to encourage safe internet practices for children, nothing in the game beats Robux, which players must purchase with real money. Players can obtain all customizations with in-game currency.

The Hasbro team hopes the Roblox Experience will help the My Little Pony brand reach a new audience. The development team developed the Roblox activation for millennial moms who grew up with My Little Pony toys and her children. This speaks to Roblox’s recent push to reach older audiences, some of whom are adults who play Roblox with their children due to the wide variety of content and ease of access.

As part of the marketing campaign for the new season, Hasbro has also partnered with TripAdvisor to promote Maretime Bay as a family destination that fans can visit while watching a Netflix show. Hasbro will partner with book publisher and media company Girl Scouts of America and Rebel Girls.

After discovering the fun, quirky and completely free My Little Pony game, dive into the other best Roblox games of 2022 by visiting our guide. Get a free avatar after checking out our Roblox September Promo Codes list and discover new music with our September Roblox Music Codes that you can play on your boombox in many games across the platform.

Source : PC Gamesn

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