From August 27 to September 2, Inter, a super app that offers financial and non-financial products and services to over 20 million customers, hosted Gamers Week with discounts of up to R$3,000 and cashbacks of up to 30% on various products and services aimed at the gaming universe of the platform. The event resulted in a 60% increase in sales of computer goods and games on the marketplace and a 30% increase in gift cards compared to the previous week. Gift cards played an important role in this promotion, with over 100,000 units sold in less than a week. Considering only gift cards on sale, sales growth reached 100% in one week.
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Established in 2019, the Inter Shop marketplace aims to follow the trend of accelerating digital consumption around the world by offering customers more options through the Super App ecosystem. According to data from Sociedade Brasileira de Varejo e Consumo, in 2021, the marketplace reached Rs 3.5 billion in sales, placing the platform among the top 10 online retailers in the country.
“There are about 132 million players in Brazil, which is more than the population of many countries. Gamers Week has given us the opportunity to strengthen our relationship with this audience and position us as a marketplace where gamers can find everything they need, from consoles to gift cards from industry giants,” said Deborah Daloya, Head of Digital Services at Intershop.
The highlight of the week was the category of gift cards. Through a partnership with Blackhawk Network Brazil, a global leader in the sector, Inter offers gaming credit cards, virtual collectibles and perks clubs from brands such as Xbox, Nintendo, Playstation and Roblox. Since the introduction, this segment has accumulated 121% growth.
Gift cards have been popular ever since Blackhawk partnered with Inter. This June, Marcela Zonis, Director of Inter Shop, and Fernanda Carbonari, Regional Manager for Blackhawk Network Brazil, were invited to the Women in Payments LATAM Symposium, an international symposium for leading women in the payments industry, to talk about the success of the partnership.
“Gamers really like the category of gift cards because they are already more familiar with its benefits: with the solution, you can better control spending, both for yourself and your children, and also guarantee access to products without the need to register credit cards, often international ones, on online platforms of gaming companies,” says Fernanda Carbonari. A survey conducted by Newzoo recently showed that gamers like gift cards more than cash, Pix or Boleto as payment methods.
The results of the week directly contributed to the growth of the Inter market and the gift card segment as a whole. The data provided to the market for the second quarter of 2022 shows that the amount of transactions in the Inter Shop reached approximately 990 million rand, which is 27% more than in the same period last year. Marketplace revenue reached Rs 113 million, up 101% in a year. According to Blackhawk Network Brasil, gift card sales increased by 26% over the same period.
“Being closer to the customer by making life easier and offering different options within our super app remains a core business goal and the success of our partnership with Blackhawk shows we are on the right track,” concludes Deborah Daloya, Head of Inter Shop Digital Services. .
About the Blackhawk Network
Blackhawk Network, founded in 2001 in California, USA with the aim of diversifying and expanding the purchasing power of customers and brands, has become a global leader in the distribution of prepaid solutions. Today, the company has over 360 retailers and over 1,000 global partner brands in a business that averages 3.5% of the gross merchandise value (GMV) of major retailers.
In Brazil, for 11 years, Blackhawk Network has been the market leader and pioneer in all proprietary solutions. It is present in more than 6,000 stores, 150,000 refill points and major online stores in Brazil. The company also operates in the rewards, loyalty and engagement market. For more information please visit our website.
About Inter
More than a digital bank, a super app that makes people’s lives easier: Inter has reinvented itself and creates products and services for its more than 20 million customers every day. Whether it’s time to take care of finances, shop online or get cashback. Everything is collected in one application in a simple and completely digital way. Inter offers comprehensive services in banking, investment, credit and insurance, international money transfers, and a shopping center that brings together the best retailers in Brazil and the United States. The company has a loan portfolio of 19.5 billion rubles, equity capital of 7.1 billion rubles. and 40.9 billion rubles. total assets.
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Source : Married Games
