This month, the LEGO Group is celebrating nine decades of fan creativity and helping kids reach their full potential with LEGO® products. To celebrate, the brand has unveiled a series of new sets at LEGO CON this year and is releasing a survey in anniversary month that can encourage families and communities to play more.
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From the moment Ole Kirk Christiansen, a young Danish carpenter, took his tools and made his first wooden car in 1932, he has focused on making high quality toys that teach children about the world and give them the skills they need to live in it. He named his company “LEGO” after the word “Leg Godt”, which means “Play Well” in Danish. Inspiring fun and playful learning remains the goal of the toy manufacturer to this day.
After ninety years of inspiring endless hours of play, the brand is dedicating its birthday celebration to helping more families find a playful moment during the day, after a new study found families feel like they’re not playing enough.
game power
A new LEGO Play Well 2022 study of 55,000 parents and children across 30 countries found that while play is life-changing and brings people together, in today’s world it’s hard for families to prioritize play time.
Almost all parents believe that play helps children develop lifelong skills such as creativity (93%), communication (92%), problem-solving skills (92%) and self-confidence (91%). The game also makes the whole family happier, strengthens family bonds and improves well-being, according to 95% of parents.
But despite the many benefits of playing, families feel like they are kicking the habit: most kids (82%) want them to be able to play more, and a third (34%) of parents feel their family isn’t playing enough. According to parents, day-to-day responsibilities such as working long hours (31%), housework (28%) and simply not having enough time (32%) are the biggest barriers to family play.
new amazing sets
Celebrating 90 years of gaming, the LEGO Group kicked off the 90th anniversary celebration during LEGO CON in June, where a series of new sets were announced to be released later this year. Die-hard LEGO fans were delighted to announce a new LEGO Lion Knights’ Castle set that reimagines the memorable medieval theme first introduced in the late 1970s in a build that fans have been asking for for years.
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Source : Married Games
