Phil Spencer explains two main reasons why Microsoft bought from Activision Blizzard

It has nothing to do with Xbox consoles, but is not yet 100% exploited by other markets.

we live in times multimillion-dollar purchases follow one another in a checkbook bump. A clear example of this is from Microsoft to Activision Blizzard. Now the Xbox boss is following give more details about the operation and the reasons causing the payment almost $70,000 millionand it’s not about Xbox consoles.

At Activision Blizzard, we started talking internally with Blizzard about the capability they have on mobile and then PC.Phil Spencer, Head of XboxIn a Bloomberg interview, Phil Spencer reveals: wanted to expand into more markets and one place where they are not so available is in the mobile market. According to VGC, Microsoft wanted to expand its creative capacity. “The largest gaming platform on the planet, mobile phones. Microsoft is not a place where we have a native platform. Coming from console and PC, we don’t have a lot of creative talent developing successful mobile games“Spencer continues.

this second reason so you can Bring Blizzard to PC“At Activision Blizzard, we started talking internally about the capability they have on mobile, and later on PC with Blizzard. These were two things that really happened intrigued us“, says the boss of Xbox.

It also draws attention to the following: microsoft strategy: “People play on more screens And I think as a platform for us, if we don’t embrace that as part of our strategy, we’re putting some kind of pressure on what our customers are demanding.”

We’ve also seen recently how optimistic Spencer is about the operation. close as soon as possible. We’ve also seen how the Xbox head is confident that demand will exceed supply this Christmas, and he’s eyeing 2023. According to one analyst, it’s an operation that, if carried out, will bring millions more subscribers to Xbox Game Pass. .