Riot Games Celebrates 10 Years of League of Legends in Brazil with Fan Tribute

10 years ago, Brazilians witnessed the arrival of League of Legends (LOL) in the country, and for many years it has remained one of the most popular electronic games today, with its popularity supported by an extremely passionate community of players and fans. and never stops growing.

In these 10 years, LOL has established itself in Brazil not only as a game, but also as a vector of real connections between its players and a strong influence on pop culture, taking its characters beyond the game of music, with ultra-musical groups. , popular; for fashion as well as for the audiovisual universe, with the success of Arcane on Netflix garnering a legion of fans even among non-gamers.

Therefore, the developer and distributor Riot Games, noting a decade since the LOL server became available in Brazillaunches a campaign to make the LOL community increasingly proud of the universe they are a part of and helped build over time.

The start of this celebration brings a retrospective video showing the characters and events that marked this decade. In 3 minutes, epic plays were put together, lines that resonated the most in the community, jargon and memes that went viral, personalities that stood out, episodes that ignited fans and fans in famous moments of the game in Brazil. As a real treat, those who are “root fans” of Lolzinho will recognize themselves when watching Circo de Soled YoDa, the first edition of CBLOL in 2012, and many other great passages. Watch the video HERE.

“This video proves that LOL is not just a game, it creates a lot of connections between players, generating a sense of pride for those who are part of this community. For Riot Games, the League of Legends community is not only the reason the game has become a phenomenon in Brazil, but also the reason the company works to bring high quality, innovation and creativity to every experience it provides, from support players, to the localization of super local content and campaigns, through esports championships, to the launch of new games and events such as animation and music.

Over the past 10 years, the Brazilian player has largely turned LOL into a lifestyle through his encounters, memes, stories, and influencers. We are not celebrating the 10th anniversary of League of Legends in Brazil, but the 10th anniversary of Brazil in LOL, ”says Diego Martinez, General Manager of Riot Games Brazil.

“In everything we do, from game development and eSports broadcasts to many other events we produce, we always focus on players and fans. We challenge ourselves every day to bring them joy, create innovative and creative content, and of course, an authentic League of Legends experience because we respect and celebrate players. The 10th Anniversary of League of Legends in Brazil is the perfect occasion to celebrate them once again, this time with a Brazilian community that is one of the most passionate we see, and it is this love and dedication that motivates us and strengthens our commitment. we have been with the League for many years, ”says Nicolo Laurent, CEO of Riot Games.

Exclusive graffiti LOL BR X captured the capitals of Brazil

As part of the celebration of the 10th anniversary of LOL in Brazil, Riot Games decided to occupy cities Sao Paulo, Rio de Janeiro, Recife and Curitiba, with graffiti against local architecture to mark the development of the game in the country. The artworks are signed by partner artists and focus on the characters most used by players in their respective cities, as well as links to the region and its player community. The works also show the names of the Summoners (a kind of nickname in the game) of some players who have been active on the server since 2012, as well as their achievements and the characters with whom they played most often.

In São Paulo, the place chosen for the mural was the intersection of Avenida 23 de Mayo and Avenida Brigadeiro Luis Antonio, one of the most famous and traditional in São Paulo. The drawing, made by artist Bruno Mota, recognized in the graffiti and illustration scene of São Paulo, with a strong influence of urban aesthetics, pop music and oriental culture, contains references to the champions Yasuo and Yone, the most commonly used by LOL players. in SP., in addition to honoring characters such as Tibers and V.

For carioca, it will be possible to contemplate the art of Acme in Largo da Prainha, a lively area in the south of the state capital. Graffiti artist Acme is the creator of works in several countries and states of Brazil, and is also involved in permanent collections such as the National Historical Museum, the Museum of Folklore and the Favela Museum (RJ), of which he is one of the founders. In Recife, the location chosen was the Bar Iraq on Rua do Sossego, one of the most famous places in the Boa Vista area. The place is known for hosting an alternative audience from the artistic and cultural life of Pernambuco, and it welcomes Chico Chico, a Brazilian comic artist currently based in Florence whose great works are adaptations of famous graphic novels. Praça do Redentor, a well-known location in the Francisco area, was chosen in Curitiba to host a mural by artist Marcella Calado, a designer and illustrator inspired by the feminine universe.

Exclusive Missions in League of Legends

And of course, the main character of this holiday – the community – will not fail to present content in Game. In addition to the above rewards, Brazilian players will receive 3 unique missions in the game, after completing which you will receive rewards such as badges and emotes, which can be obtained for free in Brazil. “These exclusive items were inspired by the great moments of this decade of League of Legends in Brazil, translated into the form of memes and expressions spread by fans – another way to praise the importance of interaction and community participation for LOL to be what it is,” explains Diego.

missions already in League of Legends in Brazil and remain until September 21 and then items and emotes will be available for sale on other servers around the world.

Video technical sheet “10 years of Brazil in LOL”

Client: riot game

Product: League of Legends

Title: 10 years of Brazil at LOL

Agency: media monks

General Direction: Natalia Fernandez

Executive Creative Direction: Luciana Hagiara

Creative Direction: Jun Okida

The writing: Deco Artilleiro, Sabrina Andrade, Naira Bentes

Art Director: Michelle Martins, Natalia Chiarotti, Daniel Canela

Mounting and movement: Hitamara Tamizo

VP of Content: Marcus Tavares

Client Relations Director: Rafael Rizzo
Attendance: Alex Amorim
Business Operations: Bruno Fiaschi
Project management: Renata Caruso

Planning: Thiago Jorge and Joao Souza

Social networks and content: Andressa Fukunaga, Lillian Barbieri, Arthur Braga, Pedro Olivieri, Gustavo Laranheira

MASS MEDIA: Natalya Pellitsson, Teresa Machado Vitor Calas, Felipe Soares, Jesse France, Fernanda Joaquim

An experience: Carolina Nishino (executive producer), Rafael Fittipaldi (creative director), André Tatjama (lab director), Filipi Ruibal (project manager), Gilmar França (designer), Enrique Tamasiro (3D artist), Igor Evangelista (producer), Leonardo Noronha (electronics engineer), Leonardo Tellado (Leonardo Tellado), Lucas Schmitt Cavalcante (product artist), Sabrina Andrade (senior creative director), Tom Corral (producer), Wanderson Arruda (lab coordinator), Vanessa Kuo (production designer), Amaral Junior (designer), Frederico Silva (artist), Marcos Santos (artist), Mariana Poyares (designer), Igor de Clara (copywriter)

Customer Approval: Gabriel Dos Anjos, Daniel Gow, Rodrigo Frigi, Giovanna Gozzoli, Caio Simões, Samantha Penhalbel, Daniel Araujo, Bruce Arbex

About League of Legends

Released in 2009, League of Legends is Riot Games’ debut game and one of the most popular competitive games in the world, attracting millions of players every day, speaking more than 20 languages. A mainstay of the MOBA genre, LoL has two teams of five powerful champions pitted against each other to destroy each other’s foundations in a game that combines the speed, strategy, and intensity of real-time strategy with thrilling RPG elements.

LoL continues to improve year after year, both in game mechanics and storytelling, delivering new features like K/DA, compelling stories like Star Guardians and Spirit Bloom, and constant balance changes to ensure competitive fairness. LoL Champions are the backbone of the Runeterra universe and feature in music, comics, spin-off games, collectible figurines, board games, TV series and more. The League of Legends World Championship is the most watched and watched esports tournament and one of the largest and most watched gaming and sports events in the world. For more information go to website and follow our social networks.

About Riot Games

Riot Games was founded in 2006 with the goal of developing, distributing and supporting the biggest and best games with a focus on players. In 2009, the company released its debut game, League of Legends, to worldwide acclaim. LoL has grown so much that it has become the most popular PC game in the world and one of the protagonists of the explosive growth of the esports scene.

As League enters its second decade, Riot continues to improve the game and bring new experiences to the community with Teamfight Tactics, Legends of Runeterra, VALORANT, League of Legends: Wild Rift and several games in development. Riot is also exploring the world of Runeterra through a variety of multimedia projects such as TV series, music, comics and more.

Founded by Brandon Beck and Mark Merrill and currently led by CEO Nicolo Laurent, Riot is headquartered in Los Angeles, California and employs 3,000 Riot employees in more than 20 offices around the world. Follow Riot Games on social media, just type @riotgames.

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