Satiko, Sabrina Sato’s virtual influencer, has just announced her arrival at Cidade Alta with the opening of a branch at Peixe ao Cubo, a Japanese restaurant. The venue will launch in-server on August 17th and is part of another strategy to enhance the virtual influencer’s storytelling and investment across businesses, the real world and the metaverse.
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“We see Cidade Alta as a complete metaverse where we not only have a virtual world, but also the presence of virtual influencers with unique stories, providing an even more immersive experience for both players and their respective audiences, as well as brands. If we take a closer look, we are talking about a large ecosystem including storytelling, streaming, players and more that manages to reach a diverse audience with over 2 million views per day. In other words, Cidade Alta is more than just a metaverse, it ends up being a great media opportunity. And now, together with Biobots, we have expanded our ecosystem even further,” says Paulo Benetti, CEO and co-founder of Outplay, the company that owns Metaverso Cidade Alta.
Sabrina Sato says: “Interaction and our experience as consumers has changed over the years, and Satiko, being a pioneering example of participation in this new reality, becomes a milestone with its introduction to Cidade Alta. The launch of Peixe ao Cubo’s own franchise in the metaverse not only provides a wonderful blend of real and virtual on a completely immersive and creative level, but also registers Sachiko as the first Brazilian virtual influencer to open his own restaurant in the metaverse. “.
In addition to a space that highlights the strategic movement of physical establishments into the metaverse, the restaurant will also work with the ability to activate brands within its space.
“When we think about this move of brands into the metaverse, there are still plenty of temporary activations to see. This time we are opening a franchise that brings together more than well-known names in their respective sectors,” concludes Ricardo Tavares, CEO of Biobots.
About biobots
Biobots is a digital product creation, production and development startup that is betting on the trend of the metaverse, NFTs and avatars in Brazil. Based in Brazil and based in Miami, the company offers a comprehensive strategy for managing the digital lives of these virtual identities with animation, commercial consulting, digital content and network management of these identities. The company was responsible for creating Satiko, a virtual influencer for Sabrina Sato, and Pink, a virtual influencer for Boca Rosa.
About the game
OUTPLAY is the leading brand revitalization and metaverse development company in Brazil, specializing in the creation of metaverses such as Cidade Alta, which has over 2 million views per day on all streaming channels. In addition, it represents and manages a portfolio of over 500 influencers, providing end-to-end solutions and support to help them streamline their content production.
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Source : Married Games
