Brazilian company founded in 2019 fan station the main business was offering experiences between idols and fans. Still in line with that idea, in late 2021 the company did extensive market research on NFTs — a non-fungible token, a digital record with benefits or ownership of an asset, digital or physical — and decided to change stance. your business and your brand. He then began his journey in the NFT universe, a rapidly growing segment, by creating his own cryptocurrency trading platform. BITFAN
According to Andrea Farias, CEO of Fanstation, the decision to restructure Fanstation was also due to the promising results achieved in the NFT market in 2021. According to a study by startup DappRadar, which monitors multiple blockchain platforms in real time. This data is close to being surpassed in 2022 as NFTs moved 144 billion rand ($30 billion) from January to April 2022, according to research by Chainalysis.
“Our estimated revenue for this semester is R10 million. Consumers are looking for new investment opportunities in products, services and platforms that can bring them closer to their idols in line with technology. Our goal is for consumers and investors to understand NFTs as long-term options,” notes Andrea.
“We want to offer our audience the experience of really getting closer to their idols, with technologies, benefits and opportunities in contracts that consist of digital assets with a certificate of exclusive ownership,” says Alexander Rapchan, CEO of Fanstation.
Fanstation performance categories in the NFT universe are divided into sports, music, performing arts, visual arts, authors, and influencers. “We have already established partnerships with big names such as Emerson Fittipaldi, Tulio Maraviglia, Buchecha, MC Gui, Netinho de Paula, five-time champions Junior and Luizao, coach Joel Santana, coach Wilson Gottardo, football players Cauan Basile and David Nogueira, basketball player Alessandra Oliveira, former basketball player Gustavo Santos Lima (Gustavinho), writer Gravouni Antonio Wilmar and Drag Tiffany, who will return part of the NFT to the LGBTQIA+ cause,” he comments. Andrea adds that Fanstation is in talks with other big names, football clubs and samba schools to be announced soon.
Tulio Maraviglia believes that the launch of the NFT will be a way to preserve the heritage of the times and ensure the exchange of knowledge between generations. The player became the idol of the Botafogo team from Rio de Janeiro after he was considered one of the main culprits for the team’s victory in the Brazilian championship in 1995. Referring to the time of “romantic and indigenous” football. “We have to keep up with the technological experience and show the legacy of football to today’s children. This is a way to keep the history alive and introduce the romantic and native football to those who weren’t able to watch it live. The roles will change places, before parents explained this to their children, but now it will be the other way around. I see this as an opportunity to get closer to the children, ”says the football idol.
Fabiano Veronesi, CEO of Fama Licensing, which manages Emerson Fittipaldi, comments: “For an NFT to repeat, it will be mandatory for its buyer to make some profit. We want to offer a premium channel for fans,” says Veronesi. The agency’s portfolio currently includes football teams such as Grêmio and Atlético Mineiro, which are in talks with the platform and will soon be able to announce the launch of their own NFTs. “This is a way to thank the fans and provide more space for these gatherings,” adds the Fama CEO.
Owner of iconic Brazilian songs of the 90s such as “Só Love” and “Quero Te Encontro”, Buchecha, written by the duo Claudinho and Buchecha, states: “Buying NFT creates a closer relationship with the fans thanks to the fact that they own everything, what you release, from the simplest to the most complex. They are partners, which makes everything better and creates a much closer bond. After all, it goes way beyond just business, we’re talking about affection, intimacy, empathy and affection. It will be another niche for maintaining a good relationship with the fans and getting them even closer.”
From certain categories, Fanstation develops products with exclusive content and complete creation storytelling tell the story of the NFT. The next step is to create NFTs and manage smart contracts. Finally, the community is activated with a focus on NFT discussions.
How the platform works
To set up their digital wallet on Fanstation, the client needs to create a profile on the platform. By creating a profile, the investor will be able to buy BITFAN, the Fanstation cryptocurrency, and through it you will be able to choose your products. Fanstation will run on two well-known blockchains: Ethereum, present on all major NFT marketplaces, and Avalanche.
With the purchase of NFT, the owner begins to participate in the management of the token. It is important that investors also pay attention to the differentials offered, such as the ability to link tokens to social and environmental causes and return profits from the sale to projects operating in these areas. “Fanstation will have products that donate a portion of the proceeds to environmental causes. It is an inclusive and lucrative market as NFT is a digital asset that allows for long-term investments,” explains Andrea.
She recalls that among the differences offered by Fanstation is the ability to develop environments and avatars in Metaverse, the properties of which are related to the NFT created by the company. “The advent of Fanstation further expands the opportunities for growth in the sector, especially in the national arena, as the entire platform has been designed with the Brazilian public in mind. We are a completely Brazilian company and the only one in the NFT segment that accepts pix,” Andrea emphasizes.
About NFTs
NFTs are digital certificates or seals of digital authenticity, a modality that offers investors ownership of an asset created in this format, as well as a new way for an artist to interact with their audience. Authentication happens over the blockchain, with most NFTs being registered on the Ethereum blockchain, a decentralized platform, or Avalanche, a smart contract blockchain platform. The commercialization of NFT is carried out through a digital contract, which establishes all the conditions for the use of NFT by the buyer.
An investor who wants to bet on a music release, for example, can buy a share of a Related Right (Rights of performers, performing musicians and phonogram producers) for a period stipulated in the contract, or can partner with an already known song. Among the many opportunities offered by NFT are also: a private online club with benefits for buyers such as direct contact with an idol; an auction of memorabilia and historical items for investors and fans; collectible digital cards and access cards to shows and dressing rooms; access to exclusive events; buying groceries.
About Fanstance
OUR fan station was created in 2019 with a proposal to become a marketplace to bring fans closer to their idols, regardless of the segment. At the end of 2021, due to the growth of the NFT market worldwide, Fanstation decided to reposition its brand and draw up a business plan for its entry into this market. The goal of the company is not only to provide new opportunities for investors, but also to expand the possibilities of products for fans who are looking for a more immersive experience with their idol.
Today, the platform trades NFTs with cryptocurrencies. BITFAN, offering sports, music, art and literature lovers the opportunity to securely purchase a variety of items and experiences related to their idol. Options include: fan meetings, autographed items, memorabilia, trading cards, music rights, access to VIP shows and clubs.
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Source : Married Games
