Heroics renew their partnership with Orkla Health Maxim.

The eSports Heroic organization, after two years of cooperation, has decided to renew its partnership with the Orkla Health Maxim category.

Maxim, a brand that offers a wide range of sports nutrition products, has been working closely with the Heroic PUBG team in recent years. In 2021, the PUBG team achieved great results, including second place in PUBG World Championship 21, behind the first by only 4 points.

According to the announcement, Maxim will provide Heroic teams with all solutions related to protein sports nutrition, as well as provide the Norwegian club with valuable information and research data on the use of nutrition as a performance benefit. In return, Heroic will provide Maxim with critical insights and insight into the needs of esports players and the community so that the brand can continue to innovate with players.

Steen Holst Utila of Orkla Health said: “We are very pleased to announce that Maxim and Heroic are extending their partnership for another two years. Since 2020, we have been working closely with Heroic to study players, esports, their eating habits and needs. We are proud that our products help improve their performance and concentration before, during and after matches. Heroic is a great team and we can’t wait to see how far they go in the coming years.”

Joachim Haraldsen, CEO of Heroic Group, said: “Maxim is an expert in sports nutrition and offers products that give our players a big advantage over the competition. We are aware of the important benefits and knowledge that Maxim provides for maintaining concentration and focus during longer games.”