If video killed the radio star, then the Metaverse could be next for video. At least that’s what MTV seems to be banking on in its first foray into the metaverse, launching the Roblox MTV VMA Experience this weekend to promote the upcoming MTV Video Music Awards.
VMA experience it launched on August 12 with a minigame and will add a new one every Friday until the August 28 schedule, for a total of three games. Players can collect MTV logo tokens that they will use to vote for their favorite artist during the awards show. best performance in metaverse Category. This year, the VMAs introduced the category and listed Charli XCX, Twenty One Pilots, BTS, Ariana Grande, Blackpink, and Justin Bieber as nominees for performances across multiple platforms. Roblox, Fortnite, Minecraft, PlayerUnknown’s Battlegroundsand wave.
“One of the most exciting things about this is that it gives people, wherever they are, a VMA experience,” said Amy Campbell, director of marketing for Paramount Media Networks and MTV Entertainment Studios. wall street magazine.
MTV’s entry into Roblox opens the door for even more musicians and music brands to take advantage of the opportunities in the metaverse. Since Fortnite held its first Marshmello concert in games, the music industry has slowly adapted to the metaverse to attract new audiences. brands like Spotify and musicians like lil nas x as good as George Ezra have posted their own impressions of Roblox. Some musicians have found this to be a way to reach many more people at once than just one actual live performance.
MTV already developed the experience in Minecraft, but it’s launching for the first time in the Roblox metaverse. According to the Wall Street Journal, company representatives said that MTV was created to reach younger viewers and learn more about Roblox as a platform.
Music and video games have always gone hand in hand. Many millennials can rely on games like Professional skater Tony Hawk and the Guitar Hero series to help determine your musical tastes. The intersection of music and gaming continues today as more and more musicians are getting involved in gaming in various ways, such as Apex Legends streams from Post Malone on Twitch as good as Beat Saber Music Ensembles with artists like Green Day and Billie Eilish.
If you are missing music on Roblox, check out our list of Roblox music codes for August that you can combine with some nice avatar upgrades that you will get with our free list of Roblox promo codes for August. And don’t forget to bring your new sounds and gear when you visit the best Roblox games in 2022.
Source : PC Gamesn
