Konami announced a new one partnership multi-year with national association French Football Federation (FFF). This partnership will give the Japanese company access to a number of items both inside and outside the eFootball series.
There partnership In fact, Konami will include many commercials, image and activation rights as it will become the “Official Partner of the French national team football video games”. In addition to a range of multimedia and brand rights, FFF will be integrated into various eSports events together with other national licensed associations.
Naoki MoritaHead of Europe, Konami Digital Entertainment BV, said: “At KONAMI, we are very ambitious in our desire to grow the partnership network and reach a wider global audience. Collaborating with the national association of a football-loving country like France is extraordinary, but it is such an important football. It is even more meaningful for us if you add that they are a team with a history and prestige. It is exciting.”
François VasseurThe General Manager of the French Football Federation adds: “The French Football Federation is delighted to welcome Konami as the official football video game partner of the French national team. We have the same passion for innovation and to bring these sports and video games to the fans. The best possible experiences and the most Have fun. Konami’s worldwide presence will enable the French national team to reach a wider global audience, and its experience represents a great opportunity to accelerate the growth of esports in France.”
Source: Multiplayer
