It’s a metaverse party like Miley Cyrus is moving to Roblox to promote Gucci’s latest fragrance, Gucci Flora. Cyrus, a celebrity ambassador for the Gucci Beauty Flora Gorgeous Jasmine campaign, appears as an avatar in Gucci Town, a Roblox experience that invites players to explore the world of Gucci through mini-games, a scavenger hunt, a museum dedicated to Gucci brand, and more. After.
It’s no wonder Cyrus finds a home on Roblox. Fashion icon Karlie Kloss, singer-songwriter George Ezra, and music duo Twenty One Pilots are just a few of the notable faces that have been sweeping the metaverse across Roblox recently.
One of the first major musical appearances on Roblox featured Cyrus collaborator Lil Nas X, who rose to international stardom after teaming up with Cyrus’ father Billy Ray Cyrus to remix X’s hit song Old Town Road.
Fans can explore the city of Gucci and collect gems that can be exchanged for avatar items by finding perfume bottles scattered throughout the world. They can also take part in various mini-games for additional gems, including the Red Light course, Green Light course, and Tile Takeover, where teams compete to capture the most tiles before time runs out. Residents of Roblox can also talk to Cyrus’s avatar and take virtual photos with her, then share them on social media. For players who don’t have time to collect gems but still want to look stylish in Gucci, the Gucci Shop offers additional Gucci items that can be purchased with Robux.
While it’s not possible at this time to pack a physical perfume into the Metaverse, Gucci is showcasing the scent by making it an easy-to-carry digital backpack bottle. The physical perfume costs $129, but players can express their love for Gucci, Cyrus, and the perfume itself with an in-game bottle of perfume for just 100 Robux (about $1.25).
This collaboration marks Gucci’s fifth collaboration with Roblox in its Gucci Town experience. As such, it’s a testament to the power of Gucci’s game in the metaverse as a way to reach audiences in new ways. This is just the latest brand platform that has recently used digital products from Tommy Hilfiger, Vans and Puma.
Once you’ve collected and redeemed your gems in Gucci Town, check out our August Roblox Promo Codes list for more avatars. And check out our list of the best Roblox games in 2022 for more on the Metaverse.
Source : PC Gamesn
