EA Sports FC to name LaLiga 2023-2024: details of more than a millionaire sponsorship

The video game company will contribute around 30 million euros per year by expanding its existing sponsorship.

A few weeks ago, we learned that the sponsorship agreement between LaLiga and Banco Santander at the end of the 2022-2023 season, which has not yet started, has expired. But probably very few of us thought that what would replace the financial institution would be nothing less than EA Sports, which, according to Marca, would contribute. about 30 million euros for naming rights by expanding their sponsorship with the contest.

EA Sports to launch a new football brand in 2023 after divorce with FIFAAccording to the always sports newspaper, the deal between the North American firm and the highest football competition in Spain will be valid for five years, nearly double the 17m euros Banco Santander has awarded so far. Additionally, as we mentioned at the beginning, the developers of FIFA 23 are continuing their other sponsor deals as follows: an additional 30 million euros per season.

More than a name for LaLiga

In addition to a name change for LaLiga, including Part One, Part Two, Words and Words, and eLiga, the deal includes a makeover for the competition that includes new logos, graphics, fonts and other visual elements. “This association will present news in the gamenotable improvements in broadcasting matches, increased interaction with fans and joint commitments to support grassroots initiatives”.

“LaLiga’s contribution to EA Sports FC will be enormous, not just visually, but also through technological advancements and in-game enhancements. further blurring the lines between the real and virtual worlds of footballSays Nick Wlodyka, general manager of Electronic Arts football simulator.

A few weeks ago, the newspaper Expansión cited the deal, which was conducted in absolute secrecy by the head of the Professional Football League, Javier Tebas, betting some big tech companies in the industry. Amazon. Finally, EA Sports was behind a revolutionary operation.

“EA Sports represents the forefront of interactive football experiences, while LaLiga is at the forefront of football competitions around the world with unrivaled experiences for fans on the pitch, broadcast and digital,” says Javier Tebas. “We have been a strategic partner with EA Sports for years and this expanded agreement is a commitment. offer a qualitative leap to all football lovers In terms of innovation, combining the virtual and real worlds of the beautiful game that will inspire especially the smallest ones,” adds the executive.

This deal comes at a pivotal moment for EA Sports, which, after nearly 30 years of cooperation, will face the end of its contractual relationship with FIFA in 2023. But for now, it’s time to wait for FIFA 23, which yesterday introduced new features in Career mode. Football simulator launches September 30 for PC, PS5, PS4, Xbox Series X | S will come to Nintendo Switch via Xbox One, Stadia, and Legacy Edition.

Update: After the news was confirmed by the National Professional Football League, it was updated to include clarifications and details of the deal.

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More information: EA Sports, EA Sports FC and LaLiga.