With a pioneering spirit, Genial Investimentos is the first brokerage firm in Brazil to have a presence in the metaverse. On Tuesday, August 2, Genial opens an office in the Decentraland virtual universe and joins brands such as Samsung, Coca-Cola, Heineken and Gucci.
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The launch will take place at 19:30 live on the Genial Youtube channel, where topics such as the metaverse, crypto and nfts will be covered. The virtual environment will then be navigated. To mark the occasion, the company will offer an unparalleled experience: an investment advisor will be available for personalized service to anyone interested in defining their investor profile.
“Genial is committed to innovation. We need to be connected to a new audience, in a new environment, with an eye to the future.”says Group CEO Rodolfo Richert. “We believe that the metaverse will become the most used virtual environment for business and relationships in the very near future.”.
According to Luciano Faustino, director of marketing at Genial, “The action in Decentraland is also part of the company’s communication strategy aimed at democratizing access to the world of investments and connecting with new audiences through experience”.
The Genial building in Decentraland will have three floors. The first floor will be a replica of the front desk of the brokerage in Sao Paulo. The second floor will be dedicated to traders and the third floor will be a space inspired by the crypto universe. In the coming months, financial education content will be offered, live broadcasts with experts; exclusive goods; and crypto experience. “The Metaverse is a new world for people and brands, but with limitless possibilities. Let’s unlock the potential of this universe together.”notes the CEO of Genial.
Decentraland is a virtual city built on Ethereum (ETH), with land, streets, offices, commerce and people where users can interact with people, provide services, shop, etc. Developed in 2015 by Argentines Ari Meilich and Esteban Ordano, since 2017 Decentraland is user-driven.
About Genial Investimentos
Genial is an investment platform designed to facilitate access to the financial market by offering the best products on the market. Constantly striving for excellence and innovation, today the company owns over 160 billion rand in assets, over a million customers and over 20 years of history. This is a platform that believes in simplicity and ease of investment, which is why it is 100% digital, but always human.
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Source : Married Games
