Sony announces deal between Activision and Microsoft: “Call of Duty influences console purchase”

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Sony announces deal between Activision and Microsoft: “Call of Duty influences console purchase”

The company responded to the Brazilian commission investigating to confirm the purchase.

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Months have passed, but this year’s bombshell is still Microsoft’s announcement that it has acquired Activision Blizzard, in an operation that was shut down within minutes. $68.7 billion If this is confirmed, it will put assets as important as the Call of Duty saga under Xbox’s control.

Regarding this, we have official statements from Sony after a consultation with the Brazilian regulatory commission to approve the deal. organism is found Investigating Microsoft’s acquisition and consulted various industry players to assess how it affects competition.

Call of Duty is unbeatableSonyIn the case of Sony, which is Xbox’s direct rivalry between consoles and services, the response gathered by VGC shows that: Call of Duty is important enough to affect users’ purchasing choiceharms PlayStation as “a trio of unrivaled blockbusters”.

Call of Duty: Modern Warfare 2 (2022)

“The brand has collaborated with powerhouses like Star Wars, Game of Thrones, Harry Potter and The Lord of the Rings. Call of Duty is so popular that it influences players’ console choice and its community is so robust that a competitor had the budget to develop a similar product, couldn’t compete with him“, they say from Sony.

No similar product can compete with CODSonyThe company is aware and wants to insist that Call of Duty plays an important role in the Microsoft acquisition operation. nothing compares to being in control of the shooter franchise. “Each annual installment of Call of Duty takes three to five years to develop. Since Activision releases one game per year, that equates to an annual investment of hundreds of millions of dollars.”

“About 1,200 people work on each release, and another 1,500 on publishing and distribution,” they explain. “Then, just Call of Duty has more developers than most Number of video game companies in all their projects, including Triple A studios”.

Call of Duty: Modern Warfare 2 (2022) official

They continue, “No other developer can put the same level of resources and experience into game development. Even if they can, Call of Duty is so well established that no competitor can keep up, no matter how relevant.” “Players are unlikely to switch to other games alternatives, because they would lose that familiarity, these skills, and even the friends they played with.

Despite everything Sony has claimed, you should keep in mind that Microsoft has stated that Call of Duty is still coming to PlayStation, which should help them close the deal. approval of different regulatory bodies. Not only is Brazil investigating, we’ve also learned that the UK will take action if they come to the conclusion that the deal hurts consumers.

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More on: Call of Duty, Sony, Microsoft, Activision Blizzard, Studio Acquisition and Xbox.

Source: 3D Juegos

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