Tommy Hilfiger is the latest iconic brand to settle into the ever-expanding world of Roblox fashion with Tommy Play, an immersive experience designed to showcase the latest styles from Hilfiger. Tommy Play presents the Tommy Jeans Pop Collection, which includes windbreakers, hoodies and accessories, including bucket hats. While Hilfiger fashion is on display, the real draw for many gamers is parkour, bike lessons, frostbite, and other interactive activities designed for people to play while learning more about everything the brand has to offer.
Hilfiger is far from the first fashion brand to jump into the metaverse with Roblox. This attempt follows Klossette Designer Showcase Karlie Kloss, who still runs the platform where players can teleport to popups related to five different Roblox features to purchase avatar items with Robux. In 2021, Vans introduced Vans World, an area where players can collect Vans items and spend Robux, the platform’s in-game currency, on other special Vans items.
Perhaps Roblox’s most memorable fashion tie-in was Gucci Garden, a limited collection of Gucci items designed specifically for Roblox. This is particularly noteworthy as the rarest item from the event, the Gucci Dionysus Bag with Bee, was resold on the Roblox Marketplace for Robux for over $4,100, more than the price of a real Gucci Dionysus bag.
Brands are more eager than ever to bring their most creative ideas to life on Roblox, in part due to Roblox’s changing demographics. As of 2021, Roblox said for the first time that it has more daily active users over the age of 13 than it does under that age. Kids who grew up on Roblox are staying on the platform, and demographic change is important to retailers.
For many Robloxians, avatar mode is the highlight of the experience. With so many options and styles, people can spend hours and hundreds of Robux customizing the perfect avatar. Just like in the real world, people are drawn to rare or unique items. This treatment of digital avatars appeals to brands because while digital products are typically not sold for the same price as the real thing, these immersive experiences foster brand loyalty and engagement.
If you can’t wait to show off your stylish avatar, check out our guide to the best Roblox games in 2022. Or, if freebies are your thing, check out our Roblox promo codes for July 2022.
Source : PC Gamesn
