Renner was inspired by the PlayStation 5 universe to release his first 100% digitally crafted collection for gamers. The products, which went on sale on Tuesday, July 12, have been designed with the latest in Industry 4.0 in mind. applied to fashion using 3D tools and other innovative resources to create, model and digitally validate products.
Clothes in style Street clothes and bring the concept and visual identity of the most desired video game of the moment. The creative process took place in collaboration with Rafael Pereira, stylist for the leading rappers in Brazil. There are 10 pieces of clothing including hoodies, trousers, shirts and shorts, priced from Rs 89.90. In addition to Renner’s e-commerce, goods will also be sold in two physical stores in Sao Paulo (Norte Mall and Morumbi Shopping).
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This is Renner’s second fully digitally designed collection, and the first within Universe Renner Play, a set of events dedicated to young people who are passionate about electronic games. The brand used computer graphics applied to digital mannequins, from scanning real bodies to fitting can be analyzed and improved in detail. The fabrics, with their richness of colors and textures, have also been digitally tested with hyper-realistic simulations of durability. All of this ensures greater confidence in the end result of products and minimizes the use of physical samples in line with the retailer’s sustainability strategy.
“Renner is accelerating the digital development of collections using 3D technology. This launch represents another innovative project that starts online and connects with the physical world with the aim of ever improving our product creation process and the customer journey,” says Style Director Lojas Renner. Fernanda Feijo. In 2021, the brand created the Digital Fashion Hub, formed by a multidisciplinary team that acts as a large laboratory for experimentation and testing.
Environment figital celebrates the retailer’s connection to gamers in a move that takes place in Universe Renner Play. The initiative, launched last year, includes a series of activations aimed at gamers, including products, communications, and experiences. It started with Fortnite game-related activities in June and then League of Legends (LOL) in October. Now evolve with an innovative PlayStation-focused collection.
Renner was the first retailer to sell PlayStation products in Brazil in 2017, and has been building partnerships with the brand ever since.
About Lojas Renner SA
Founded in 1965, Lojas Renner SA was the first Brazilian corporation to be 100% publicly traded and listed on Novo Mercado, the highest level of corporate governance at the B3 level. The fashion and lifestyle ecosystem includes the following brands: Renner – clothing and accessories for all styles; Camicado from the Home & Decor segment; Youcom, which specializes in youth fashion; Ashua Curve & Plus Size offers clothes in sizes 46 to 54; and Repassa, a clothing, footwear and accessories resale platform.
There are currently 640 stores operating, including all businesses in the ecosystem. In addition to being present in Brazil with all of its brands, the company has begun an internationalization process with the opening of Renner units in Uruguay in 2017 and Argentina in 2019. financial product management; and Uello Tecnologia, a digital native log technology focused on urban delivery solutions.
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Source : Married Games
