A recent Nilsen poll surprised Brazilians by showing that the country already has more than 500,000 influencers, a number higher than professionals in traditional fields. And as new activities emerge, new businesses emerge that can support the growth of the sector in search of more and more professionalisation. Thus, Hitwork was created, a full-service networking platform for influencers who are looking for experts to support not only in operational matters, but in everything related to their career and image, such as contracts, accounting, legal, financial management, social networks, video production and editing, live events and, of course, advertising.
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The company will have Tulio Chebli, former Nimo Regional Manager, as CEO and is already born with influencers in the world of gamers, with names such as Piuzinho, MUCALOL, Aruan Felix, Aleatorio and MAUMAUzk having a legion of fans and followers. on social media and a strong audience in Just Chatting and games like GTA5, Valorant, CS:GO and League of Legends. The goal is to become a benchmark in this market and burst the bubble of the gamer universe by impacting a diversified and growing audience.
Hitwork has a team with years of experience in the influencer marketplace who have been working for many years to provide support and apply their experience in the gaming industry. Faced with growing demand for a company that could offer everything a digital influencer needs — without having to hire multiple services individually — entrepreneurs decided to bundle everything they need on one platform.
There are already 8 big names in the gaming market, including Sheviii2k (CS:GO, PUBG), FacadaRP from GTA and Ingrid Paixão from Just Chatting and Valorant. All with an audience engaged in their content on YouTube, Instagram, and Twitter, and their reach combined exceeds the 20 million followers and 9 million followers mark.
The market of influence is gaining strength every year. According to the CENP (Standard Norms Executive Board), which brings together major advertisers, agencies and communications media, advertising investment, especially in social media, reached more than R$ 1.4 billion in 2021. “Companies will increasingly invest in content creators. who speak sincerely to their audience.
To cope with this growing market and stand out in this area, influencers need experienced people to help them with activities that are not part of their daily lives, while still dedicating themselves to what made them famous online and creating quality content. This is the most strategic way to stay authentic yet very professional,” comments Tulio Chebli, CEO of Hitwork.
In addition to offering the entire framework to market influencers, Hitwork basically wants to put the content creator first, which it calls “Creators First.” This includes meeting the various demands in an influencer’s routine, as well as helping them grow and extrapolate the niche they’ve started in, focusing on their image and the content they create.
“A company’s target audience can be in different segments, so we believe in strengthening the brand and increasing visibility to a wide variety of audiences. When an influencer manages to pass through different markets, he becomes even more important. And this is our goal in helping them: we help them become relevant and visible, while guaranteeing the professionalization of their own careers and end-to-end care, bursting the bubble of the niche in which they started,” he explains. Jari Veiga, COO of Hitwork.
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Source : Married Games
