OUR LG Electronicsglobal leader in consumer electronics, exclusive technology partner CASACOR Sao Paulo 2022 fifth year in a row. This will be the 35th edition of the largest and most comprehensive exhibition of architecture, design and landscape design in Latin America, taking place this year at Conjunto Nacional, the city’s modernist heritage located at 2073 Avenida Paulista. See photos here.
“We are very happy to work with CASACOR again! With this 35th Anniversary Special Edition, we want to capture the sophistication and individuality of LG’s electronics to meet new architectural trends. The smart solutions at Casa LG Magenta reinforce our commitment to connectivity and artificial intelligence to make everyday life easier for consumers and transform living environments into a more convenient and sustainable place through technology,” he explains. Sona LeeHead of Marketing at LG do Brasil.
In space, LG will reinforce its pioneering spirit by delivering great news to consumers. Releases include new LG OLED evo Gallery Edition TVs 65” LG OLED Objet Posé Collectionrecently launched in Milan Design Weekand LG QNED TV; vertical washer and dryer LG washing tower and a new line of refrigerators Smart side by side UVnano. The company is also betting on a connectivity app LG ThinQexclusive technology designed to allow consumers to access and control electronics remotely and even with voice commands.
OLED is LG – news reinforces technological superiority
Responsible for introducing Smart TV OLED technology to Brazilian consumers, LG annually updates this lineup, widely recognized by experts for offering superior features compared to other television technologies available in the national market, with LED panels, LCD displays or mini-LEDs. . That’s because LG OLED Smart TVs are equipped with self-illuminating pixels and because they don’t need a backlight, they deliver greater brightness and clarity, bringing the experience to the next level¹.
With this experience and a constant commitment to delivering the best technology for TVs, LG is bringing the Brazilian consumer the next step with this already successful and positively acclaimed lineup around the world. As a result, the launch of LG’s 2022 TVs combines a new level of sophistication and innovation only available to those who Leading the global OLED market for nine years.
The main highlight is the creation two new series: G2 and C2 – the last one with the new available size, at 42 inches, World’s smallest OLED screen designed specifically for gamers; in addition to the evolution of the OLED evo technology introduced in the G2 and C2 series, which provides greater brightness for very realistic images with incredible clarity and detail.
¹ OLED panel certified by Intertek for 100% color accuracy according to CIE DE2000 with 125 color standards. Color accuracy tested by CIE DE2000 against 125 color standards.
Refrigerators Smart Side by Side UVnano – a revolution in technology and space
Refrigerator family grows with model launches Side by side UVnano. It is a revolution in technology and space, with optimized interior space and modern design, adding sophistication and style to the environment.
Big news – exclusive built-in machine craft ice, which allows you to make ice in the form of spheres that slowly melt, preserving the taste and freshness of drinks, turning your home into a sophisticated bar. Another evolution is the application of technology UVnano in the water dispenser. The use of ultraviolet light guarantees the destruction of up to 99.99% of bacteria in the mouthpiece and always clean water for the whole family.
The refrigerator also has technology InstaView “door to door”, an elegant glass panel that lights up with two touches, allowing users to look inside without opening the door, reducing cold air loss and saving energy. To keep food fresh longer, it is equipped with several technologies, including a filter. Fresh Hygiene+which destroys up to 99.999% of bacteria and eliminates unpleasant odors.
Rounding out the package, the refrigerators have connectivity via the LG ThinQ app and humidity control boxes, as well as a 10-year warranty on the linear inverter compressor. For more information on the new range of Side by Side refrigerators, please click here.
LG WashTower – think big
New vertical washer and dryer LG washing tower reinforces the commitment to innovation and cutting-edge technology, combined with a modern and sophisticated design for a variety of decorating styles. The launch has tempered glass doors, chrome trim and brushed steel trim, with superior durability and high scratch resistance. This product contributes to the elegant appearance of the laundry, offering harmony to the environment, and also has an easily accessible central control panel that places the washer and dryer controls at the ideal working height.
Using artificial intelligence*, LG WashTower detects the types of clothes in the basket and chooses the best wash and dry cycle, ensuring maximum fabric preservation and delivering clean and fresh clothes faster, saving time, energy, water and soap. It also has steam wash cycles – to kill 99.99% of viruses, bacteria and allergens – and dry cleaning for washing delicate items. All this in a connected product that allows you to load additional cycles, as well as thanks to the smart pairing between the washer and dryer, where the drying cycle is automatically selected based on the wash cycle. With a capacity of 17 kg for washing and 16 kg for drying, it has a 10-year direct drive motor warranty. For more information on the new LG WashTower range, please visit Link
* AI Wash Cycle determines materials such as natural cotton and synthetic fibers, as well as the thickness of the material. Product specifications and features may vary by model or region.
lg magenta house
Thanks to the project conceived by the architect Otto Felix on an area of 415 m², lg magenta house combines comfort and technology in an elegant and sustainable way. The environment includes characteristic elements such as glass bricks, Portinari floors and enamelled ceramics, as well as all LG product technologies that add innovative elements to traditional ones. Modern electronics harmonize with retro pieces and 1950s art, such as the dining table by renowned architect Jean Gillon.
“I am honored to be with LG at such an important time as CASACOR celebrates its 35th anniversary. And for Casa LG Magenta, I brought Conjunto Nacional myself as a main inspiration, a modernist heritage from the 1950s. The environment is a tribute to the 1922 movement of glass and small details that make the space comfortable and at the same time modern, combining LG products of the latest generation with vintage pieces,” says architect Otto Felix.
In addition to the new releases, anyone who goes to Casa LG Magenta will also find a smart closet. LG StylerO Microwave LG Grillair purifiers Puricar 360sound box LG XBOOM 360Air conditioners LG Dual Inverter Voice UV Nano as well as LG Artcool Galleryand screen LG LED Screen 136 inch.
LG cleared forest
The road to Casa LG Magenta begins with the landscape design experience of Katé Poli and Joao Zhadao in LG cleared forest. The Sustainability Trio consists of LG Dual Inverter Voice UV Nanowith an innovative design and technology that sterilizes the inside of the device, protecting the inside from viruses, bacteria, mold and odors, all of which saves 70% energy compared to a conventional device.
To guarantee clean air, there are also Puricar 360, with an award-winning design that eliminates up to 99.99% of viruses, bacteria, dust and odors from the environment, cleaning up to 100 m² in 25 minutes. Finally, LG Xboom 360 it’s made from recycled plastic resin, lined with polyester jersey, made from PET bottles, and its styrofoam packaging has been replaced with high-density recycled cardboard. All these technologies in favor of sustainable development guaranteed LG Eco-friendly printingi.e. environmentally friendly products
Sponsorship of the exhibition 35 years
Visitors can also see CASACOR exhibition 35 years, which is backed by LG Business Solutions, celebrating the synergy and connection between the two brands. With free admission, the unparalleled exhibition promotes the integration of the physical and digital worlds with a retrospective of the event’s inspiration since its birth in 1987 and the observation of progress over the years.
Those who visit the exhibition on the Conjunto Nacional floors will see LG LED screens, 55-inch LG OLED TVs, 24-inch monitors, projectors and the XBoom GO PL2 portable speaker in white in full storytelling and with the ability to manufacture in speed, direction or intensity. that every visitor desires.
LG technologies in different conditions
As the exclusive technology partner of CASACOR 2022, LG is represented by more than 140 products across 28 exhibition venues. See the list below:
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Source : Married Games
