Submarino is the official e-commerce site for the 26th Sao Paulo International Book Biennale running through July 10th at the Norte Exhibition Center. The event is expected to receive 600,000 visitors each day. In addition to sponsoring the Biennale, the brand will have a booth of approximately 500 m² with over 1,900 different items and special prices. Another highlight will be the Submarino stage, which will host daily debates with guest authors. Some of these meetings will also be streamed through the brand’s app.
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Submarino’s booth will be in the spirit of intergalactic travel, with scenography that connects the client-reader to different reading universes. The site will also feature exclusive podcast recordings. On Saturday, the 9th, the podcasts “Bom Dia, Obvious” and “Modus Operandi” will be recorded live on the stage of the brand. The first will feature host Marcela Ceribelli and author Carla Madeira. The second will be attended by the authors of Modus Operandi: A Real Guide to Crime, Carol Moreira and Mabe Bonafé, who will host author Illana Casai, author of books such as Bom dia Verônica and Casos de Família. .
One of the new additions to the Submarino booth this year is the #BookTokBrasil hashtag book shelf, with the main books that are on the TikTok platform. The brand is also introducing a themed bookcase to the public from Skoob, a brand that is a literary assistant and a Brazilian social network for readers. Skoob offers tools that organize “read”, “reading”, “want to read” and “want” books on a virtual shelf. The social network has more than 8.9 million people who are available for free online and in the app. The Submarino stand offers, as other activations, some special scenarios for books that are popular with Brazilian readers, such as Harry Potter, in addition to Ame’s special activation.
“We are very happy to participate in the biennale again, this time in Sao Paulo. We have been partners of the event for many years and are an authority on the Brazilian book market. Our goal is to increasingly democratize reading among Brazilians, bringing to everyone relevant content and discussions from this universe,” says Vitor Monte, head of marketing at Submarino. “The theme we have chosen for this year, ‘A Universe of New Hobbies’, reinforces our goal of cultivating a love of reading and offering resources to keep people’s desires more and more alive. Therefore, the furnishings and programming of our spaces have been designed to intensify the visitor experience, turning each book into a new portal that opens up, allowing readers to discover new passions, preferably with Sub,” he adds.
Special guests – Submarino’s partner ambassadors, authors and influencers have already confirmed their presence in the Palco Sub conversation. On Sunday (03/07), writer Renan Quinalha will take part in a table on self-acceptance and the LGBTQIAP+ community, mediated by Submarino Ambassador Pedro Pacifico, Bookster. On Tuesday (05.07) writer Vitor Martins, author of “Quinze dias” and “A Million Happy Endings”, will take part in a panel on family relationships in literature, as well as talk about his latest release “Se a Casa 8 say”. . On Thursday (07.07) Igor Pires, author of the book Textos Cruéis Demais and Joao Doderlein, AKAPOETA, will take the stage in the chat “Modern Poetry: From the Internet to the Book”. On Friday (08/07) Submarino Ambassador Paola Alexandra will talk about young novels in literature with writer Clara Alves and writer Pedro Ruas. And the writer Talita Rebukas speaks on the stage of Submarino about literature for young audiences. On Saturday (September 07), Ilana Kasoy joins the chat to talk about her passion for the True Crime genre. Stage Digital has hired representatives from the brand, the Modus Operandi podcast and resellers for Submarino stage tables.
Obvious + Submarine Book Club Special Edition – Also on Saturday (07 September), Marcela Ceribelli, CEO and Creative Director of content platform Obvious and Ambassador of Sub, welcomes writer Carla Madeira, author of “Véspera” and “Tudo é Rio” on the Submarino stage. The chat is dedicated to the first meeting of the 2nd edition of the Obvious book club, held in partnership with the brand. Clube do Livro Obvious + Submarino is hosting a face-to-face meeting for the first time, which will also be streamed on the Submarino YouTube channel. The 2022 edition of the club features books with female protagonists. In the last edition of the club, most of the circulation was sold out. The Club Obvious discussions will be open to the public through a monthly subscription. The debate will always take place one month after the registration date so that all participants can enjoy reading in an easy and fun way until the day of the meeting. To participate and learn more, interested parties must register on the Submarino website.
Cashback and promotions – Submarino also offers special conditions at the Biennale. Customers paying with Ame (Americanas SA fintech) will find a selection of books at the event with up to 50% cashback, i.e. with a partial refund. The same set of games will have a cashback of up to 70% for those who pay with an Ame credit card registered as the main payment method in the application *. The brand also provides a dedicated website for all readers who are unable to attend the event to follow the brand’s specials at the fair and the Sub performance schedule. To keep up to date with everything that happens at Sub na Bienal 2022 – A Universe of New Passions, just log in.
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Service:
26th Sao Paulo International Book Biennale
When: from 2 to 10 July
from 4 to 8 July from 9:00 to 22:00;
July 2, 3 and 9 from 10:00 to 22:00;
July 10 from 10:00 to 21:00;
Where: Expo Center Norte – red, green, white and blue pavilions
Rua José Bernardo Pinto, 333 – Villa Guilherme
CEP 02055-000 – Sao Paulo / SP
Underwater scene highlights this week:
07.05
14:00 – Vitor Martins (Globo Livros) and Thiago Valente talk about family relationships in youth literature
16:00 – Eric Clapton (HarperCollins Brasil) and Thiago Valente Talk “From Social Media to Book”
07/06
14:00 – Julianna Dominguez, Elayne Baeta (Grupo Editorial Record), Patrick Cassimiro (Group Companhia das Letras) and Jonas Maria talk about representation in literature
07/07
16:00 – Igor Pires (Globo Livros), Joao Doderlein (@akapoeta) (Grupo Companhia das Letras) and Thiago Valente talk about Modern Poetry: From the Internet to the Book.
08.07
14:00 – Clara Alves, Pedro Ruas (Grupo Companhia das Letras) and Paola Alexandra (Ambassador Submarino) talk about young romances in literature
18h – Talita Rebukas (Rocco) and Baby Duet (Grupo Autêntica) talk about literature for young audiences.
07/09
14:00 – Carla Madeira (Grupo editorial report) and Marcela Ceribelli (CEO and creative director of content platform Obvious and ambassador for Submarino) host the first face-to-face meeting of the 2nd Edition of Clube do Livro Obvious + Submarino in partnership with Submarino.
17h – Ilana Kasoy (DarkSide) talks to Carol Moreira and Mabe Bonafé about her passion for the True Crime genre.
07/10
14:00 – Juan Julian (Grupo Editorial Record), Solane Chioro (Globo Livros) and Alice Aquino talk about the creative writing process.
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Source : Married Games
