Operating in Brazil since 2004, Level Up is a pioneer in the country’s gaming market. Known for several generational-marked online games such as Ragnarok Online and Grand Chase, the company has also remained in the memory of many gamers. Having come of age in its 18+ year history, Level Up has evolved along with its customers and the market. To accompany this evolution, a new phase of the brand is introduced today.
At one time, Level Up, which today employs 350 employees, began not only publishing games for PC, but also transferred most of its efforts to the mobile device market. As such, Level Up positions itself as an ALL-IN-ONE agency full of distribution, publishing and marketing solutions in Latin America for some of the largest gaming companies in the world.
Today, Level Up unveils a completely revamped identity, including a website that reflects the brand’s new stage of development and anchors its expansion into Latin America. Presenting itself not only as a game publisher, but also as a distribution platform and marketing solutions agency, the company offers gaming services to customers around the world. All of this information, including a dive into this new era of the company, is available at https://leveluplatam.com/
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Latin America
The LATAM drive changes its name to Up and beyond and will work with the three pillars of Level Up Brasil: publishing, distribution and marketing services. All of these actions will target the entire Spanish-speaking market, with Mexico, Argentina, Chile, Colombia and Peru as the main countries.
The gaming company has been working with Spanish Latin America since opening its first office outside of Brazil, in Bogotá, Colombia. Now, in 2022, a new office has been opened in Mexico City that will serve as the operational base for the entire Latin American game distribution and marketing solution.
With a solid track record in the gaming market, Level Up has already released dozens of games in Brazil that have influenced over two million gamers.
Some of the main games that Level Up has worked with are: PUBG MOBILE, FreeFire, Fortnite, Arena of Valor, Clash Royale, Smite, Perfect World, Lineage 2: Revolution, Combat Arms, Avakin Life, Blade and Soul, Warface, Magic the Gathering , among many others. Level also collaborates with companies such as Tencent, Sony and Microsoft.
Main services:
You The main services that Level Up offers today are based on three pillars: publishing, distribution and marketing solutions.
Services offered include product management, market intelligence, business development, localization, customer service, back-end infrastructure, security services, quality control, strategy and creation, community and social media management, influencer marketing, relationship publishing, content production, and even production. podcasts and live broadcasts of eSports championships. In addition, Level Up is responsible for Hype Games, its own e-commerce and game distribution platform.
In 2021, the company reinvented itself and expanded its content production activities by building a studio dedicated to broadcasting esports championships, creating podcasts and live streaming. Studios of 120 m² and three rooms are integrated into an office located in Sao Paulo.
This renovation resulted in one of the most modern live broadcast studios in Latin America. The space features technologies used by the world’s largest broadcasters such as Blackmagic 4k capture cards and cameras, professional lighting, a virtual studio with Xpression technology, a chroma key structure, and a physical studio for local and remote projects. The entire structure is used for podcast production, live streaming of PUBG MOBILE championships and for clients looking for audiovisual solutions.
Hype games
With over 2 million active users, Hype games, an e-commerce platform for games and distribution, has already partnered with some of the major brands and fintech companies in Brazil and around the world. Among them are Sony, Microsoft, Player’s Bank (Itau game bank), Vivo, Nubank, C6 Bank, Inter, Next and Banco do Brasil. With the new actions, Hype will launch a B2B distribution platform from August in Mexico, and for Brazil, it will provide integration with a large market in the second half of this year.
About leveling up
Level Up is a company of the Tencent Games group that aims to bring the world’s leading game developers closer to the people of Latin America. With over 350 employees in offices in Brazil, Colombia and Mexico, Level Up is a game publisher and distributor and the largest digital game distributor in Brazil with partners such as Sony, Microsoft, Garena and Ubisoft. The company also offers marketing services including social media, influencers, press relations and esports, as well as customer service in Portuguese, Spanish and English.
About Up N’ Beyond
UP N’ Beyond is the Hispanic Latin American name for Level Up, a Tencent Group company that aims to bring the world’s top developers closer to Latin American gamers. UP N’ Beyond has offices in Mexico and Colombia with over 50 employees providing the best service and distribution in the region, including customer service, localization services, content creator management, marketing services, public relations, social media, event management and more. other. to offer language games and target Latin American players.
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Source : Married Games
