Brasil Game Show not only presents the main news and brands of the electronic gaming industry, but every year it stands out by bringing the entire gaming ecosystem in one place, which includes console and peripheral manufacturers, game developers, retailers, independent studios, esports tournaments. and non-endemic companies interested in diving deeper into this universe. This is the case of Flexform, a traditional company in the corporate furniture segment, making its debut at the Brasil Game Show as a competition sponsor for Monster Energy BGS Esports, the main arena of Latin America’s largest e-gaming show where competitive titles are held.
Flexform arrives at BGS at an important time for the company, which recently began investing in the gamer segment with the launch of the Alpha and Sigma chairs, now available in Pro and Lite versions. Developed in our own laboratory, the models feature a special design and ergonomics to meet the highest demands of players and ensure maximum comfort during matches. At BGS 2022, in addition to being sponsored by Monster Energy BGS Esports, Flexform will be presenting a chair with the event’s logo and colors to be used during all esports competitions held over the seven days of the show.
With over 55 years of experience, Flexform marks a moment of expansion and reveals the goal of further expanding its product portfolio for gamers. “Our intention to participate in BGS is to be closer and closer to this young and connected audience. Bringing Flexform’s expertise in seating and ergonomics to the world of e-gaming is a great achievement, and with the help of our in-house test lab, we’ve developed a line that combines design and technology to ensure players get the best possible gaming performance,” he explains. Ennrico Iannoni, Director of Digital Strategy.
“During the 12 editions of the Brasil Game Show, we have followed the emergence and consolidation of several brands, as well as the maturation of the gaming market, which has allowed new brands from other industries to join us. It’s always great to see new partners coming to the event because it reflects the industry’s potential and shows the trust in BGS as an effective channel for dialogue between companies and consumers. I am confident that professional gamers and amateurs alike will enjoy the Flexform gaming portfolio, which has remained so strong in the market for over five decades thanks to the quality of its products,” says Marcelo Tavares, CEO and Founder of Brasil Game Show.
In addition to Flexform, dozens of brands have already been confirmed at the 13th Brasil Game Show, such as Banco do Brasil, Monster Energy Drink, Youtube Gaming, Lupo, Rank1, Vivo, Outback, AOC, HyperX, Intel, Logitech G., Magazine Luiza, Pichau, SBT Games, DX Racer, Razer, Redragon, Marvel, Piticas, Warrior, ELG, AMD, Motospeed, Saga, Gamdias, C3tech, OEX, Kingston. Many other exhibitors will be announced soon.
More information is available on the website brazilian game show.
Service – BGS 2022
When: October 6-12 (Day 1 Press & Business Exclusive, in addition to Premium Passport and Stateroom Passport holders)
Where: Expocentre Norte
Address: Rua José Bernardo Pinto, 333 – Vila Guilherme, Sao Paulo/SP
Time: from 13:00 to 21:00
Tickets – 4th installment until 30.06 (45% discount compared to the final batch)
Individual working days (half price): BRL 109.45 (ticket valid for 7, 10 or 11 October)
Selected weekends or public holidays (half price): BRL 164.45 (ticket valid for 8, 9 or 12 October)
Passport 7, 8, 9 and 10 October (half price): BRL 445.45. With this ticket, the visitor pays for three days of the event and has access to four.
Passport 9, 10, 11 and 12 October (half price): BRL 439.45. With this ticket, the visitor pays for three days of the event and has access to four
Premium Passport (half price): BRL 766.15 (access to all days of the event, including exclusive press and business day – October 6, 7, 8, 9, 10, 11 and 12). It also allows differentiated access.
Business passport (full): BRL 766.15. (package for 6, 7, 10 and 11 October). It also provides differentiated access to the B2B area and matchmaking system.
Day cabin: BRL 550. valid for one day of the event (except 6/10). Exclusive admission is guaranteed from 11:30 am – one and a half hours before the official opening to the public. The ticket gives access to the front rows of the BGS Esports Arena, an exclusive lounge area, open drinks with energy drinks and snacks, massage sessions, hairdressing services for men and beauty services for women, as well as meetings and meetings with guests of the fair)
Cabin passport: BRL 2062 – valid for all days of the event, including October 6, exclusively for the press and business. Guarantees exclusive entry. 10.06 entry from 15:00, and from 10.07 to 10.12 from 11:30 – one and a half hours before the official opening to the public. The ticket gives access to the front rows of the BGS Esports Arena, an exclusive lounge area, an open drink with energy drinks and snacks, massages, hairdressing services for men and beauty services for women, as well as a meeting with guests of the fair).
About BGS: Brasil Game Show (BGS) is the largest gaming fair in Latin America and one of the largest in the world in terms of audience and area. Held for the first time in 2009, it has already received over 2 million visitors across all editions and currently occupies the Expo Center Norte pavilions in São Paulo.
It brings together the main companies of the segment, is the platform for the biggest releases of the year, attracts personalities from the world of the electronic games industry and opens up space for independent studios. BGS also represents a great business opportunity that attracts investors, entrepreneurs and gaming market professionals and has a strong social focus, with over 450 tons of food collected and donated over 12 editions.
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Source : Married Games
