Game Brazil 2022 Poll (PGB 2022), the country’s consolidated annual survey of e-game consumption, publishes the “Brands of the Heart” panel, updated with the 9th edition of the study. Through analysis of more than 280 brands from 19 different sectors, the ranking determines which companies, products and services from different segments are most known and used by the country’s e-gaming audience.
“This panel aims to understand the market value of a particular brand for its own sector and its relationship with video game players. About these relationships, we analyze how they are best known and at the same time most used by the gaming community in Brazil,” says Carlos Silva, partner at Go Gamers.
Developed by Sioux Group and Go Gamers in collaboration with Blend New Research and ESPM. PGB 2022 shows that 74.5% of the Brazilian population play some kind of game, the highest historical figure since the start of the study. Apart from games, the Brazilian gaming audience also has stable consumer behavior, especially considering that 78.6% have a credit card and that 71.8% invest in various areas such as savings (36.3%), fixed income (21. 5%). %) and in cryptocurrencies (17%), according to the 9th edition of the survey.
“PGB panels reflect several movements in the Brazilian gaming market such as smartphone consolidation, the rise of women, the evolution of esports, the consolidation of free games as a driving force to reach new audiences, among other trends. In this new reading, we capture the relationship of players with cryptocurrencies, as well as knowledge about the metaverse and its impact on game consumption in general,” adds Silva.
It is worth noting that the age group of players in Brazil is balanced, the majority is occupied by the audience from 20 to 24 years old (25.5%). Further, teenagers aged 16 to 19 make up 17.7%; people aged 25 to 29 make up 13.6%; people aged 30 to 34 make up 12.9%, and those aged 35 to 39 make up 11.2% of the population.
In terms of social class, PGB 2022 shows that the majority of the public belongs to the middle class (B2, C1 and C2) with 62.7%, while people from class A make up 13.5%, followed by the upper middle class (B1) with 12.3% ; and at the base of the pyramid (classes D and E) with 11.6%. In terms of the average family income of players, the majority (29.1%) claim to have between 2090.01 and 4180 reais provided by people who receive up to 2090 reais (27.5%). The population with an income between R$4,180.01 and R$10,450 is 26.7%.
The following are the most well-known and used/consumed brands by the Brazilian e-gaming audience. Means of payment, coffee, beer, alcoholic beverages, catering services, clothes and clothing stores, in addition to the division into salty and sweet snacks, are new to PGB 2022.
BANKS
• Most famous brand: Nubank (82.2%)
• Most used brand: Nubank (55.4%)
CREDIT CARDS
• Most famous brand: Mastercard (90.2%)
• Most used brand: Mastercard (77.1%)
PAYMENT OPTIONS
• Most famous brand: PicPay (84.1%)
• Most used brand: PayPal (65.8%)
TELECOMMUNICATIONS
• Most famous brand: VIVO (83.1%)
• Most used brand: VIVO (44.9%)
SOFT DRINKS
• Most famous brand: Coca-Cola (93.9%)
• Most popular brand: Coca-Cola (81.7%)
ENERGY
• Most famous brand: Red Bull (92.0%)
• Most popular brand: Red Bull (70.0%)
COFFEE
• Most famous brand: 3 hearts (82.0%)
• Most popular brand: 3 hearts (56.8%)
BEER
• Most famous brand: Brahma (84.1%)
• Most popular brand: Heineken (56.1%)
ALCOHOLIC DRINKS
• Most famous brand: Johnny Walker (65.6%)
• Most popular brand: Smirnov (45.2%)
SALT SNACKS
• Most famous brand: Doritos (76.2%)
• Most popular brand: Doritos (56.5%)
SWEET SNACKS
• Most famous brand: BIS (76.7%)
• Most popular brand: BIS (65.0%)
FOOD
• Most famous brand: McDonald’s (80.8%)
• Most used brand: McDonald’s (64.3%)
FOOD DELIVERY APPS
• Most famous brand: iFood (90.4%)
• Most used brand: iFood (84.9%)
TRANSPORT APPS
• Most famous brand: Uber (93.4%)
• Most used brand: Uber (83.8%)
COSMETICS
• Most famous brand: About Boticario (87.8%)
• Most used brand: About Boticario (71.2%)
CLOTHING STORES
• Most famous brand: Riachuelo (83.3%)
• Most used brand: Renner (56.7%)
SNEAKERS
• Most famous brand: Nike (87.5%)
• Most used brand: Nike (62.3%)
CLOTHES
• Most famous brand: Nike (79.6%)
• Most used brand: Nike (57.8%)
CARS
• Most famous brand: FIAT (84.1%)
• Most used brand: Chevrolet (24.5%)
As for home video game brands, PGB 2022 shows that Sony’s PlayStation 4 is the most popular console, owned by 34.1% of Brazilian gamers, followed by Microsoft’s Xbox 360, which is used by 24.3% of Brazilian gamers. The country’s favorite platform for playing electronic games is smartphone with 48.3% preference, followed by computers with 23.3% (combined desktops and laptops) and home consoles with 20%. Visit the official PGB website for more information and to download the free version of the study.
Talk to us in the comments and let us know if you liked this news and take the opportunity to read more news on our website.
Source : Married Games
