roblox seems to represent an ideal platform for many companies that want to experience the taste. “virtual universe”Given the prevailing trend to see virtual social space as the future of marketing as well, e Benetton basically chose the game to open Shop completely digital.
Thanks to a close collaboration with Dentsu Gaming, Benetton is therefore announcing its upcoming launch. playChangea shop dedicated to the famous clothing brand but built within the world of Roblox, reproducing the features of real stores belonging to the franchise.
But Playchange isn’t just a store: apparently, it also represents an entry point for some of Roblox’s video game worlds: from here it’s actually a variety of “fantasy worlds” With Pink It!, which takes us to explore a celestial environment, Green Adventure, which takes us into the forest, and The Color Race in the desert.
“What we are experiencing is a pervasive omnichannel that creates a circularity between the physical world – the Metaverse – the physical world – empowering the physical shopping experience with a new, all-virtual experience. Benetton has always been a pioneering brand, a brand that can predict time and trends. : Our aim is to be the first to discover the new possibilities of participation offered by this new technology, getting closer to the consumption habits and vision that the younger generations have from the world of fashion and retail”.
Above you can see the trailer for Playchange, Benetton’s venture within Roblox. Recently, we saw that Spotify also created its own island on Roblox.
Source: Multiplayer
