Garena today unveiled the new Free Fire logo, which is part of a new visual identity that will be unveiled in July. The new branding retains details familiar to fans and players alike, such as the iconic Free Fire knife, while bringing a more modern and dynamic look inspired by the energy of the community.
Inspiration from the Free Fire Community
The new logo reflects the essence of the action of the game. Free Fire has become the perfect battleground for adrenaline and fun that inspires young people to fight with their unique play styles while enjoying the game! Your fight, your style.
“Our global community has always been the driving force behind all the changes we make to Free Fire. With this new visual identity, we hope to create a vibrant and unique art style that will allow them to continue to enjoy an even more inclusive and immersive gaming experience,” says Harold Theo, Free Fire Producer, Garena. “The new logo is just part of the new Free Fire look and I can’t wait to share the details in the coming weeks.”
There will be more changes
Fans and players can look forward to new visual changes coming in the coming weeks, including:
- The new “Garena Free Fire” font family, also known as “GFF”, was created in collaboration with renowned type designer Akira Kobeishi.
- An all-new set of graphics inspired by the game’s new logo and interface that will make the gameplay even more realistic and rich.
About Garena
Garena is a leading global developer and manufacturer of online games. Formerly known as App Annie, Free Fire, its battle royale mobile game, was the world’s most downloaded mobile game in 2019, 2020 and 2021, according to data.ai.
Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes blockbuster titles from global partners such as Arena of Valor, Call of Duty: Mobile and League of Legends in select markets around the world. Garena champions social and entertainment experiences through games, allowing its communities to interact and interact. Garena is also a leader in organizing esports and hosts some of the largest esports events in the world.
Garena is part of Sea Limited (NYSE:SE), a leading global consumer internet company. Apart from Garena, Sea’s other major businesses include Shopee’s e-commerce division and SeaMoney’s digital financial services division. Sea’s mission is to improve the lives of consumers and small businesses through technology.
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Source : Married Games
