Brasil Game Show (BGS) is gearing up to present the largest title of all time in 2022 and announces IGN Brasil and MGG as official media partners. Brands that are part of Webedia Gaming have already covered BGS editorials in five issues. The event brings together major companies in the industry, and this year will feature over 400 exhibitors bringing news from the console, PC, mobile, virtual reality market, as well as many esports competitions, cosplayers, activations, lectures and shows. .
Since 2015, Webedia has been present at BGS, producing exclusive content. In 2019, the most recent edition of the fair, over 6.5 million views were recorded during network and website coverage and 25 hours of live content during the lifetime of IGN and MGG. Webedia Brasil Entertainment director Antoine Clausel explains how the partnership came about.
“It makes sense to combine the largest gaming fair in Latin America with two of the country’s leading media content outlets on the topic. We will join forces to provide the epic coverage this event deserves and use our experience to get even closer to the biggest brands in the sector. Our goal is to create the best content solutions to bring these great brands closer to the gaming audience.”
According to Comscore, IGN and MGG rank #1 for journalistic content in the Games category with over 2.9 million users. In addition, vehicles account for 53.6 million views of all videos in Brazil in the same category. The media partnership with BGS includes daily in-person coverage, dedicated BGS channels within each brand, daily specials and social media content.
According to Marcelo Tavares, CEO of Brasil Game Show, the longstanding partnership with Webedia benefits the entire Brazilian gaming ecosystem, from brands to the general public. “The quality of lighting and the credibility of vehicles such as IGN and MGG are of great importance for exhibitors who present their news and for gamers from all over the world to follow the best that happens at the fair. We look forward to bringing the big announcements, launches, games, championships and attractions to the market in the seven days of BGS, and Webedia supports us in this important mission.”
About Webedia Brazil – Since 2007, Webedia, a French multinational digital company, has been building a global network of entertainment brands and services, producing content for communities passionate about movies and TV shows, games, food, esports, innovation, trends and health. Present in 15 countries, with over 60 websites and apps, Webedia currently has over 250 million unique visitors per month across its verticals worldwide, and almost 34% of Brazil’s digital population goes through one (ComScore).
Owns the leading brands in their segments – in Brazil: AdoroCinema (movies and TV series), IGN Brasil (games), MGG (esports), PurePeople (beauty and lifestyle), PureBreak (generation z), TudoGostoso (gastronomy and recipes), Minha Vida (health and wellness), Hypeness (innovation and creativity) and Parafernalha (humor). Webedia Brasil also has 10 studios (RJ and SP), including the Webedia Arena in SP, which can accommodate up to 80 people and can be used for gaming and entertainment events. The team is complemented by an audiovisual, broadcast and events producer (Massiv), an e-commerce division, a geek product subscription club (Nerd ao Cubo), and influencer action solutions (Webedia Creators and Sampleo).
With a unique brand-to-community experience, Webedia supports brand communication and audience strategies by combining all of its distribution capabilities with content, influencer, data and technology for the best possible performance.
About BGS: Brasil Game Show (BGS) is the largest gaming fair in Latin America and one of the largest in the world in terms of audience and area. Held for the first time in 2009, it has already received over 2 million visitors across all editions and currently occupies the Expo Center Norte pavilions in São Paulo.
It brings together the main companies of the segment, is the platform for the biggest releases of the year, attracts personalities from the world of the electronic games industry and opens up space for independent studios. BGS also represents a great business opportunity that attracts investors, entrepreneurs and gaming market professionals and has a strong social focus, with over 450 tons of food collected and donated over 12 editions.
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Source : Married Games
