OUR buyer, an e-commerce platform that connects merchants, brands and consumers, will be heavily featured in the Brazilian TV programming schedule this coming Sundays. Through special content on The Voice Kids (TV Globo), Hora do Faro (Record TV) and Programa da Eliana (SBT), Shopee will highlight the Valentine’s Day (12.6) campaign and offer discount coupons for those who watch the embeds. Offline media partner agency — WE.
“We know that our users can already easily, safely and have fun shopping on our app. As such, the focus will be on communicating the benefits of our upcoming campaigns and enhancing other resources such as the Shopee Guarantee, which only releases payment to the seller after the consumer confirms they have received the item as expected. This brings more peace of mind to those who buy on our platform. In addition, we will talk about Shopee Official, a section that brings together great brands,” explains Felipe Piringer, Marketing Manager at Shopee Brasil.
Shopee is already running promotions with Eliana’s Program (SBT) since January of this year. For advertising campaign 12.6 Valentine’s Day at Shopee, Eliana will ask Narcissa (stage assistant – a humorous character) if she will buy a gift for her lover. Narcissa, very determined, will present it herself. After all, a date can be for couples, and for singles, and for everyone.
In a programme ‘Hora do Faro’ (TV Recording)in addition to referring content about the next steps, the brand will also interact on the “Vai da Dating” board, where candidates will be able to choose Shopee gift options for their flirts and the first couple formed at the end of the program will receive a coupon for ＄ 500 Rand each to spend it on the market.
already in “Voice. Children” (TV Globo), inserts will take place on June 12 for Valentine’s Day and July 3 as part of the Shopee 7.7 campaign, celebrating two years of Brazilian sellers on the platform. Viewers of all these programs will also be awarded a Rs 15 coupon with a minimum spend of Rs 60. The codes will be posted on TV.
“These TV actions are important for us to let consumers know about the strongest days of our campaigns and connect them with our local merchants, who already have over 2 million people registered on the platform. In addition to benefits such as promotions, discount coupons and free shipping, we are committed to helping micro and small businesses digitize their business,” emphasizes Piringer.
Campaign 12.6 Valentine’s Day at Shopee: The promotion will last until June 13 with a special guide for gifts, offers and additional coupons. On June 12, the main moment of the campaign, consumers will be able to take advantage of coupons for free shipping with a minimum purchase of Rs 10, in addition to ＄ 5 million rand discount coupons.
About Shopi
Shopee is a global e-commerce platform that connects buyers, brands and merchants, allowing everyone to buy and sell anywhere, anytime. The marketplace offers a simple, secure and fun experience that millions of people use every day.
In addition, Shopee offers a wide range of products from Brazilian and international merchants supported by integrated payments and logistics, making a major contribution to the region’s digital economy and firmly committed to helping local brands and entrepreneurs succeed in e-commerce.
First launched in Southeast Asia and Taiwan in 2015, Shopee launched in Brazil in 2019 with local staff and an office in the city of São Paulo. The company is part of Sea Limited (NYSE: SE), a global consumer internet leader whose mission is to improve the lives of consumers and small businesses through technology through three core businesses: Shopee, Garena and SeaMoney.
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Source : Married Games
