O gaming market He must relocate over $150 billion by the end of 2022Drake Star Partners investment bank reports. pay attention to huge potential sectors, today there are already fintech created specifically for make life easier for those who do not have bank accounts who also want to play games and buy in-game items.
Which the the role of fintech in this case? How much does a gamer invest in games monthly? How many people play and invest in games?
To talk about the trends in the gaming market and the importance of giving players the tools to have access to this entire virtual universe, Codashop Representative Rafael Negrao, Marketing Manager, is available for an interview on this matter.. Negrao can also talk a little about the company’s plans for this year in a sector that should break records in 2022.
OUR Kodashopplatform for digital content and in-game currency, develops technologies and strategies to further expand gamers’ access to all that this environment has to offer. In Brazil, since 2019, fintech, run by Asian Coda Payments, aims to offer top-up services in a safe, fast way and meet the wishes of consumers at the time of payment, what can be done through user’s favorite medium.
Rafael Negrao has 10 years of experience in online and offline marketing and advertising and is currently the Marketing Manager for Brazil at Coda Payments. He has worked as Head of Marketing at Nimo TV Brasil and as Account Manager at advertising agencies such as Café Comunicação Integrada and Leo Burnett where he was responsible for market analysis and creating communication strategies for large clients.
Negrao also served as a Senior Planning Analyst at Sioux Group from 2016 to 2019, responsible for content strategy for companies such as Warner, Ubisoft, EA and Capcom. The executive holds a degree in radio and television from the Faculdade Cásper Líbero, a postgraduate degree in advertising and campaign planning, and an MBA from USP/Esalq.
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Source : Married Games
